JimR
Junior Member
- Mar 23, 2017
- 109
- 27
Not something I would focus on. Times of finding one specific long tail keyword with no competition and trying to rank for just that one keyword are gone. Regardless of what kind of long tail version of keyword you put in, top 10 results will be pretty much same. Google ranks sites with more "niche" approach nowadays. You rank the same for a specific keyword and pretty much any longtail and any variation and synonym of that keyword so sniping approach with small niche sites, that was common in the past, it's not so viable nowadays. Might still work, but you are starting with considerable handicap.
I just tested this across a whole bunch of keywords and this isn't necessarily true.. I got anywhere from 4-8 different SERP results (sometimes same domains just different pages) pretty consistently when checking slight variations and long tail versions of the same core KWs.
Even changing "*** **** company" vs "*** **** companies" would give like 5 different SERP results including the top 3 spots.
I'm not saying this is definitive in any way and to go make a site targeting long tails and you'll rank BUT I'm not completely convinced google has gone completely over to ranking the same pages for KW variations.