- Mar 10, 2010
- 42,695
- 107,124
I'm just going to chime in for the talk on distributing to liquor stores and from my experience in that industry it's a big F. Keep in mind this is my experience in the US.
1. It's high competition with established players who really will do there best to screw you.
2. You want a large sales force. Anytime I was with a store manager you would typically have 3-4 guys representing distributors trying to contact that manager or just walking straight through the door and pitching their brand new shit wine.
3. Cash flow can be a major issue for new players, especially in an industry that has net30 payments. Compound that with the fact competition has encouraged buyback policies, meaning even once you "sell" that 100k worth of liquor to a store if it doesn't leave the shelves you are expected to buy it back leaving you on the hook for thousands every time.
4. REGULATIONS, REGULATIONS, REGULATIONS..... They will kill you.
I could list a hundred more reasons but those are the first that come to mind. Not trying to kill the alcohol distributing idea, just saying that it's a rough game and I don't recommend it unless you really know what you are getting into and have some serious $$$. To be honest, if I was going to get back in the alcohol industry I would just open 10 wine and liquor stores. It requires a lot of capital, but as long as you have good locations you will make some serious cash with virtually no marketing needed.
Real life information.
Great post.
I've done business in retail selling to supermarkets and this is not unlike that where if they don't sell you take it back and eat it.
Super glad you chimed in.
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