What should I charge?

[CherryCPA]

Hey,
I have an IG account with 400k followers and I was contacted by a pretty well-known big company they want 18 ish posts and I have no clue what I should charge as I don't wanna reply and be way out of their budget but I don't wanna say something low and they just accept it and I lost a big opportunity to make some money.

Can anybody suggest what you would take?

3 Mil impressions last 7 days
800k Reach last 7 days
20k profile views last 7 days

Thanks,
~Cherry

 

[Redox123]

$200

 

[IGJavier]

Hey,
I have an IG account with 400k followers and I was contacted by a pretty well-known big company they want 18 ish posts and I have no clue what I should charge as I don't wanna reply and be way out of their budget but I don't wanna say something low and they just accept it and I lost a big opportunity to make some money.

Can anybody suggest what you would take?

3 Mil impressions last 7 days
800k Reach last 7 days
20k profile views last 7 days

Thanks,
~Cherry

Well... It depends... What's your niche? For example quotes accounts are the cheapest ones because they don't work that good promoting products. And Personal Accounts (influencers) are the more expensive because they are giving first person social proof, so they work super good!

Is your content original? you make everything? Original photos, videos, edit, etc? Or it's a curated content account?

How many comments do you have per post?

How many time do they want the post to be publish? Permanent? 2 hours? 12 hours? They want a link in BIO as well? Are they promoting something related to your account? or is something completely different from your content? They want photo or video?

So have to know everything before.

My approximation in general "settings" will be:

If you make your content original and you will make original content for them as well (for photo):

For 12h: 200$/post Permanent: 500$/post

If your account is curated content and they give you the post:

For 12h: 40$/post Permanent: 150$/post

If they are booking you for 18 publications you have to make them some kind of discount.

THAT'S AN APPROXIMATION

By the way, if you are an influencer, such a person, you can charge way more. But I just assume you are not.