MatthewGraham
BANNED
- Oct 6, 2015
- 1,755
- 2,746
Summary: Click through rate (CTR) is definitely a ranking factor.
As part of a recent project, have been taking keywords that have performed well on one site, hiring writers to create new articles targeting those exact same keywords, and then putting the articles up onto a second site in the same niche.
Most of the articles on the original site were ranking like 20th or worse before having links built to push them up to the top of the SERPs. The new site's articles are consistently pushing themselves up to the first page for the same terms--often up to 4th, 3rd, even 2nd and 1st position--before any offpage or link building has been done.
The main difference between the new and old articles is that the new articles have the clickbait-y-est title tags possible. Ex:
Added five words and an ellipsis to the title tag and got results comparable to what the original article got from being fattened with links for several months. Kill me. Five fucking words vs. $x,xxx of link building.
Have been seeing CTR become increasingly more important lately. Pages with rich snippets (specifically the star rating ones) have been skyrocketing to the top as well.
Get'cha title tags together (also meta descriptions -- fix that shit, too). It will pay for itself many, many times over.
As part of a recent project, have been taking keywords that have performed well on one site, hiring writers to create new articles targeting those exact same keywords, and then putting the articles up onto a second site in the same niche.
Most of the articles on the original site were ranking like 20th or worse before having links built to push them up to the top of the SERPs. The new site's articles are consistently pushing themselves up to the first page for the same terms--often up to 4th, 3rd, even 2nd and 1st position--before any offpage or link building has been done.
The main difference between the new and old articles is that the new articles have the clickbait-y-est title tags possible. Ex:
- Old Site:
- How to Buy Shoes
- New Site:
- How to Buy Shoes | 76% of Athletes Do This...
Added five words and an ellipsis to the title tag and got results comparable to what the original article got from being fattened with links for several months. Kill me. Five fucking words vs. $x,xxx of link building.
Have been seeing CTR become increasingly more important lately. Pages with rich snippets (specifically the star rating ones) have been skyrocketing to the top as well.
Get'cha title tags together (also meta descriptions -- fix that shit, too). It will pay for itself many, many times over.
