Should I go for this amazon niche?

[zzARzz]

Hello, I was searching for amazon niches and I just found one but I don't know if I should go for it. It has 4.4K m/s [exact match] and a KW competition of 20/100 according to KWFinder but I think it'll be even easier since only 4 of first page results have a PA over 1 and the highest PA result is of 24. So it'll be pretty easy to rank for but the only problem is that the average product price is 15-20$ so I don't know if it worth it. I never had any experience with Amazon so I'd like to know: What are commission rate? If it's a well-written article, what would be the conversion rate ( of page visitors, not people that will click on Amazon's link )?
Since the project is

 

[shafi432]

The commission will be too small if the prices are that low. 6% of $15 is $0.9 and you need at least 100 sales per day to earn some significant money.

However if the product is a daily essential then you can see some good conversion.

Alternatively, try to find the same products on AliExpress, setup a store, and dropship the products. You'll get better profits.

 

[wayne1977]

$10 - $20 Not worth it. Anything over $50 maybe. Anything over $100 go for it. Anything over $200 defntely.

I would rather get one sale of $150 in the 8% category then 20 sales of $20 in the 4% - 4.5% category.

 

[MisterF]

Don't take too much notice of DA1 and PA1 results, often these have zero backlinks showing too, which is often an indication they have powerful PBNs ranking them.

 

[GringoMonkey]

2% would be a good click through rate. Work out the commission % you would make, probably no more than $.50. So 2% of 4000 would be 80, lets say you have an amazing 25% conversion rate then you would make about $10 per month max.

So, if the idea is to make an income it isn't enough on its own, but if it is part of a wider strategy then maybe.

 

[MisterF]

$10 - $20 Not worth it. Anything over $50 maybe. Anything over $100 go for it. Anything over $200 defntely.

I would rather get one sale of $150 in the 8% category then 20 sales of $20 in the 4% - 4.5% category.

Which is fine until you get a returned item, maybe ?

 

[zzARzz]

Which is fine until you get a returned item, maybe ?

Don't take too much notice of DA1 and PA1 results, often these have zero backlinks showing too, which is often an indication they have powerful PBNs ranking them.

So how can I know analyze competition of any niche if there are powerful PBN that might rank the website?

 

[MisterF]

So how can I know analyze competition of any niche if there are powerful PBN that might rank the website?

To a degree it comes with practice and experience.

You'd have to spend huge, as an example to outrank the manufacturers site.
In the eyes of Google, they have more knowledge of the product than you will.

 

[zzARzz]

To a degree it comes with practice and experience.

You'd have to spend huge, as an example to outrank the manufacturers site.
In the eyes of Google, they have more knowledge of the product than you will.

By Manufacturer sites you mean Wikipedia, Forbes... ?

 

[MisterF]

By Manufacturer sites you mean Wikipedia, Forbes... ?

No

If you're promoting Sony televisions, you'll not outrank Sony for the exact same keywords.

 

[davids355]

I agree with what everyone is saying - especially that its hard to judge competition using just kwfinder and also PA and DA. Look at the sites that are ranking, look at their backlink profile to the root domain as well - ie how established they are. Look at whether its niche sites built targeting that specific product, or big review sites with just a page for that product - I think the later will be harder to outrank. Look at whether there is manufacturer site, authority sites in top ten etc. Thats the sort of thing you need to check to see if you can rank your site and will give you better idea of what you need to rank.

Then think about how much you can make, taking that keyword alone - If you could get it to number 1 then lets just say 30% CTR to your site - thats 1320 visits. You might get 5% conversion rate which would mean 66 sales. Average revenue $17.50 thats $1155 for amazon and you get something like 5% commission i think? So that would be $57.75 for the month.

This is really simple estimate and I think a lot of things could effect all of those conversion rates - conversion from serps, conversion to sales could all be much lower than that, or could be higher, it depends on the niche, how well your site converts traffic etc. And of course its assuming you get to the number 1 spot as well. But it should give you very basic idea.

On a positive note, you are not just targeting that one keyword right? You know that you should be using keyword grouping now and probably targeting that keyword + another 10 longtails on a page, so you can do some calculations based on a decent ranking for the main keyword, and then page 1 ranking or top 5 ranking for the longtails and it will give you better idea of what the potential earning is.

Whether my figures are right or way off I still think its a good idea that you think about it in detail - then a) you know if its worth your time or not to try and rank and b) you probably have a bit of an idea about the competition - anyone ranking is only going to be looking at similar figures and probably looking to invest in their project accordingly (Assuming there are other affiliates and similar that are trying to rank).

 

[davids355]

Just realised I made a mess of those estimations above. Because you need to convert your site traffic into amazon clicks, then you need those amazon clicks to convert to sales. So the answer, no its probably not worth it for this niche

 

[zzARzz]

I agree with what everyone is saying - especially that its hard to judge competition using just kwfinder and also PA and DA. Look at the sites that are ranking, look at their backlink profile to the root domain as well - ie how established they are. Look at whether its niche sites built targeting that specific product, or big review sites with just a page for that product - I think the later will be harder to outrank. Look at whether there is manufacturer site, authority sites in top ten etc. Thats the sort of thing you need to check to see if you can rank your site and will give you better idea of what you need to rank.

Then think about how much you can make, taking that keyword alone - If you could get it to number 1 then lets just say 30% CTR to your site - thats 1320 visits. You might get 5% conversion rate which would mean 66 sales. Average revenue $17.50 thats $1155 for amazon and you get something like 5% commission i think? So that would be $57.75 for the month.

This is really simple estimate and I think a lot of things could effect all of those conversion rates - conversion from serps, conversion to sales could all be much lower than that, or could be higher, it depends on the niche, how well your site converts traffic etc. And of course its assuming you get to the number 1 spot as well. But it should give you very basic idea.

On a positive note, you are not just targeting that one keyword right? You know that you should be using keyword grouping now and probably targeting that keyword + another 10 longtails on a page, so you can do some calculations based on a decent ranking for the main keyword, and then page 1 ranking or top 5 ranking for the longtails and it will give you better idea of what the potential earning is.

Whether my figures are right or way off I still think its a good idea that you think about it in detail - then a) you know if its worth your time or not to try and rank and b) you probably have a bit of an idea about the competition - anyone ranking is only going to be looking at similar figures and probably looking to invest in their project accordingly (Assuming there are other affiliates and similar that are trying to rank).

Wow, impressing. Thanks for the explanations, I understand that it has many factors for ranking but I simply don't know which are they since I don't have much experience.
It seems that this isn't the perfect niche, I'll continue searching.

 

[seoz87]

with all being said about the conversion and traffic, you mentioned that its pretty easy to rank. If it can be easily ranked why leave it ? These sites stays on top for quite some time. So if you are certain that you can rank it easily, then you should go for it. Once its ranked, there are lots of stuff u can do beside amazon.

Also if someone buys any related product once they are on amazon using ur tag id, you will get that product commission too.

 

[davids355]

with all being said about the conversion and traffic, you mentioned that its pretty easy to rank. If it can be easily ranked why leave it ? These sites stays on top for quite some time. So if you are certain that you can rank it easily, then you should go for it. Once its ranked, there are lots of stuff u can do beside amazon.

Also if someone buys any related product once they are on amazon using ur tag id, you will get that product commission too.

This is a very good point. Whilst its always good to do your research first and work on something thats going to be worth while, if the comp is really low then you could give it a go.

OP, like you said yourself, if you dont have any experience then the only way you are going to learn and understand this stuff and its pitfalls is by getting stuck in.

Also, like I said, if you have some longtails to work with they might sweeten the deal a bit.