one thing is really wrong with adwords. please give a advice

giotoreli

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Hello. I have a kayword, on which adword says it has over 100,000 monthly searchs. But when i make a bid for it, and even 40$ for one click, now adword says that i can only get 340 click in a month.
If it has over 100,000 searchs, why is so low average clicks?
I want to figure out what is a possible traffic if i am first in serp.
See the screenshot please
abc29eca5b38.jpg
 
Quality score, improve your add text, landingpage and content
 
Content and landing page has nothing to do with clicks
 
The traffic estimate is just that: an estimate. The software comes up with the number based on the information it has and some, like what your quality score is, is an assumption. Actually, it assumes you have an average QS. There are other factors as well.

Basically, ignore these numbers. Simply build the best campaign you can and improve from there. I hardly pay attention to the search volume and certainly not how much traffic the system thinks I can get. I will on occasion take a look at the estimated first page bid if I really don't know what I should bid but it depends on other circumstances. Once the campaign is active and I get real data, only then can I truly act on it and adjust.

That 100k to 1M is likely true. However, my guess with that sort of volume is that your keyword is probably too generic. You should rethink and be more specific. Also, if a keyword has a suggested bid of $1, increasing to $40 does not give you more clicks because Google adjusts for that sort of thing. First, you won't get top positioning unless you have a great QS which is 7 and above. You won't get in the first position with a poor QS no matter what you bid. Second, I speculate that bids that are much higher than the average are artificially reduced so that advertisers doing so are not taking advantage even with a great QS.
 
Do NOT take the Keyword Planner data to be completely accurate : it is NOT. Use it only for campaign improvement ideas.
 
That tool uses estimates from data in the past. Past history not same as what people are searching for now.
 
The straight answer is that the Keyword planner implemented by Adwords is there to make you spend money. Don't trust those - try other keywords planner as ahrefs or whatever else service.
 
Try searching with different bid. Say $1 or $0.50 or $5

You will surely get the answer and as many searches you want.
 
Content and landing page has nothing to do with clicks

Quality score has everything to do with your content/landing page, however, and a higher QS will result in better positioning, lower cost, and many more clicks.
 
Well. how big of a budget do you have?

100k-1m searches isn't the same as 100k-1m clicks.

optimize your QS and CTR to get the most out of the keyword.
 
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