Is a product keyword enough for Amazon site?

[scalli]

I have found myself a nice keyword for building an Amazon site. It has 3600 monthly searches and very low competition (9 in Keyword Revealer).
I am however in doubt about this keyword, because it has no buyer or commercial intent. It is just a product keyword, without 'best', 'buy', 'review', ... For example: my keyword can be compared to 'tennis shoes' and not 'best tennis shoes'. My other pages could be things like 'Dunlop tennis shoes', 'Nike tennis shoes' and not 'best Dunlop...'.
Summarizing my question: Is it worthwhile to build an Amazon affiliate site around a product keyword without buyer intent?

 

[Bishal Tripathi]

Just make 10 page around your keywords. It helps crawler to fix relevancy of the site and boost your ranking.

 

[scalli]

Ok, thanks. Was already planning to do so. But don't you think an Amazon affiliate site really needs buyer intent main keyword?

 

[patriotnews]

Why? Sometimes people need a review to push them over the edge to buyer from browser, sometimes people want more information before stepping into reviewer then to buyer.
Be their source of all things 'tennis shoe" related, give them reviews, give them guides on cleaning, breaking in, investing in, identifying bad wear, make these good guides, nice long, helpful, provide infographics, diagrams, videos. Be the go to source for "tennis shoes" and turn them not just into buyers, but return visitors. I mean, hey, my "tennis shoes" need cleaned, new laces, replaced, be the source to know how to make those choices. You'll make buyers out of your visitors with some solid ass copy.

 

[Hawkster]

There are no searches for best 'keyword' or 'keyword' reviews?

 

[scalli]

There are no searches for best 'keyword' or 'keyword' reviews?

Nope ZERO searches for 'best product name' and 'product name reviews'. That's what worries me for creating an Amazon site for this product.
@patriotnews : Thanks for your input!

 

[Hawkster]

But its definitely a product sold on amazon yeah?

Are there many variations of it? Like different brands, sizes, or whatever. Hard to say what i would do without knowing what the keyword is (i don't want to know) but maybe i would create a 5k words article detailing every aspect of the product and make that the homepage and using a silo structure i would have a couple other categories with 500-1k articles linking back to the home page. Like i say its hard to advise without knowing what it is.

Nope ZERO searches for 'best product name' and 'product name reviews'. That's what worries me for creating an Amazon site for this product.
@patriotnews : Thanks for your input!

 

[scalli]

But its definitely a product sold on amazon yeah?

Are there many variations of it? Like different brands, sizes, or whatever. Hard to say what i would do without knowing what the keyword is (i don't want to know) but maybe i would create a 5k words article detailing every aspect of the product and make that the homepage and using a silo structure i would have a couple other categories with 500-1k articles linking back to the home page. Like i say its hard to advise without knowing what it is.

Thanks Hawkster! The pro's are that it is indeed a product sold on Amazon in different variations, it is a no competition keyword according to KW Revealer and has search volume of 3600. I cannot even find a long tail with buyer intent (best, review, buy,...). Thanks for the suggestion regarding a possible setup. Still in doubt though if the effort will be worth it. This is an important decision...

 

[primeCS]

Hi OP,
Chanced upon this thread while searching on the same question.
Just wondering do you have success ranking for raw product keywords without 'best' or 'reviews'?

I have seen many of such keywords dominated by Amazon eBay and Walmart.
I read somewhere that for such raw product keywords, Google actually prefer putting huge e-commerce sites on top.

Buyer intent and conversion aside, I'm wondering how hard will it be to outrank Amazon if Google specifically show favouritism to them.

Would appreciate if you can share some of your experience =)

 

[scalli]

Hi OP,
Chanced upon this thread while searching on the same question.
Just wondering do you have success ranking for raw product keywords without 'best' or 'reviews'?

I have seen many of such keywords dominated by Amazon eBay and Walmart.
I read somewhere that for such raw product keywords, Google actually prefer putting huge e-commerce sites on top.

Buyer intent and conversion aside, I'm wondering how hard will it be to outrank Amazon if Google specifically show favouritism to them.

Would appreciate if you can share some of your experience =)

Hi @primeCS

I am afraid I can't answer your question, as I haven't tried to build a site around the keyword and try to rank it.
My feeling was it wouldn't have been worth the effort, mainly also because I thought that Google just prefers the Amazon's and Walmart's of this planet, and not my little site

I still have the keyword, so if you should ever have positive experience with this kind of keyword just let me know Good luck!