I'm failing to understand why OBL wouldn't matter for a Web 2.0. There are niche relevant PBN's and general PBNs so that can't be the distinguishing factor. As a general proposition the more do-follow outbound links you have on a domain the less link juice you will have flowing to each individual OBL. Is that not correct? Why would there be any difference between a web 2.0 and a PBN with respect to this issue? Further, if there is no max OBL, i'm assuming each web 2.0 could grow to hundreds of OBLs (if not thousands) depending on the success of your business. Now if there is no max OBL and the web 2.0 just continues to grow in perpetuity wouldn't 1. it dilute the existing links 2. put your client's money pages at risk? Apologies in advance if I'm totally wrong on all this stuff but I think it is an important point that should be addressed.
Hi,
I didn't say there weren't niche PBN's (or that it was a distinguishable factor), i was merely pointing out that the homepage of the web 2.0's are comprised of niche-related blog posts that link out to authority sites.
Let me try and explain this as best as possible, because it is quite complicated!
The power of a PBN revolves around the links it has pointing to its homepage. When posts are made to that PBN they will remain on the homepage for a while before rolling off into an inner page. Whilst on the homepage it will receive link juice from the PBN (because it's on the homepage - the most powerful page of the site), however when it rolls of the homepage it will lose a certain amount of link juice as the inner pages of a PBN are usually less powerful than the homepage. OBL will matter for a PBN as all the links to the PBN are largely aimed at the homepage, therefore the link juice will be diluted between all the blog posts (to varying degrees depending on where they are in the pecking order, i.e. new posts on the home page, old posts on the inner pages etc...).
Why OBL doesn't really matter with our setup is because:
1) The homepage is for niche-related posts that link out to authority sites. No clients posts go on the homepage, so they don't 'roll off' and sit in in obscurity deeper in the sites.
2) We post clients content to inner pages and then send (a small amount of) links directly to these inner pages, so there is no link dilution because each page has backlinks pointing directly to it. These posts don't rely on the power of the homepage because they each have link juice flowing to them from external sources. It doesn't matter how many pages there are on the site because they each have their own links. In fact, the more pages the site has, the more powerful it will become overall. The page authority of the inner pages will remain constant because of the direct links, yet the domain authority will increase over time due to the increased number of links going to the site as a whole.
Think of it as an authority site with lots of inner pages, rather than as PBN with posts on the homepage rolling off.
I hope that makes sense!