How do you structure your PBN content?

[Speed23]

Suppose my keyword is cheap bread, if I create a PBN post with topic -
How to get cheap bread in US
Best way to buy cheap sliced bread in US

The first one, I used my main keyword, while the second is another low competitive keyword.
My goal is to rank the main keyword.
Which topic is more effective?

 

[safeSEOboost]

Suppose my keyword is cheap bread, if I want to create a PBN post for -
How to get cheap bread in US
Best way to buy cheap sliced bread in US

The first one, I used my main keyword, while the second is another low competitive keyword.
My goal is to rank the main keyword.
Which topic is more effective?

When you say topic, you mean page title, but what is your anchor? Overall these titles are quite similar and should not make much of a difference in themselves. There are many other things to consider such as the content itself, the anchor, your prior anchor distribution and the power of the pbn, is it sticky, etc.

 

[MisterF]

Have a read of this, OP
https://domainshighway.net/mastering-the-art-of-choosing-your-anchor-text/

 

[Speed23]

When you say topic, you mean page title, but what is your anchor? Overall these titles are quite similar and should not make much of a difference in themselves. There are many other things to consider such as the content itself, the anchor, your prior anchor distribution and the power of the pbn, is it sticky, etc.

I own PBN, so content is sticky. I'm just trying to know if Google cares a lot about the title of the post. Must my keyword be in title?

 

[safeSEOboost]

I own PBN, so content is sticky. I'm just trying to know if Google cares a lot about the title of the post. Must my keyword be in title?

yes title matters, it is better to have keyword in title, without overdoing it. But if this is homepage link as it is sticky, title will not appear in html where the main link is (homepage). This will just be a header like h2, which matters much less.

 

[moonlighsunligh]

Both are good. Be use to use keyword a few times, but do not overdo it. Also you can use main achor text, but dilute overal anchor ration by using raw urls with other link nuilding methods such as web 2.0.

 

[patriotnews]

So what I would do is make my PBN NOT about cheap bread, if my keyword is cheap bread, instead I would make my PBN about frugal dinner ideas, I would rank some super low comp stuff like:
Cheapest ox tail bean soup recipe
Slow cooker apple cider from scratch
3 side dishes for ox tail bean soup
- this is where I would drop my link for cheap bread, but I would drop it branded or naked.

This way, my site and potentially the linking post are ranking. Sure I might get 1 person a month in traffic, BUT, for no additional work, I got a good link AND traffic I might not have gotten.

 

[moonlighsunligh]

So what I would do is make my PBN NOT about cheap bread, if my keyword is cheap bread, instead I would make my PBN about frugal dinner ideas, I would rank some super low comp stuff like:
Cheapest ox tail bean soup recipe
Slow cooker apple cider from scratch
3 side dishes for ox tail bean soup
- this is where I would drop my link for cheap bread, but I would drop it branded or naked.

This way, my site and potentially the linking post are ranking. Sure I might get 1 person a month in traffic, BUT, for no additional work, I got a good link AND traffic I might not have gotten.

I didn't test it exactly, but I think:
1) He should use text with exact or really similar keyword, because links would be much more relevant.
2) Also traffic he would got from long tails mean nothing, it is better if he could rank for really long tail keywords that contain main keywords
3) Your approach is probably good to use on PBN some sites, but not on whole PBN.

Google somehow has to able to judge the link topic and if he doesn't use keyword anchor, then it is better IMO to use the exact keyword on the page where link is if you use raw url as anchor. Or both.

I mean this should be the most effective approach maybe your could be safer, but would likely require more links.

 

[trumpness]

As far as titles are concerned, both are great. As for your anchors, use them with care. Diversify them.

 

[Nargil]

So what I would do is make my PBN NOT about cheap bread, if my keyword is cheap bread, instead I would make my PBN about frugal dinner ideas, I would rank some super low comp stuff like:
Cheapest ox tail bean soup recipe
Slow cooker apple cider from scratch
3 side dishes for ox tail bean soup
- this is where I would drop my link for cheap bread, but I would drop it branded or naked.

This way, my site and potentially the linking post are ranking. Sure I might get 1 person a month in traffic, BUT, for no additional work, I got a good link AND traffic I might not have gotten.

I agree with this.

Target some long tail 0 competition keywords and with your main article that will be linking to your money site, target the long tail of your keyword, so if your main KW is "cheap bread", then some zero competition (40 a month search volume KW) might be "Cheap bread for diabetics in east Oregon" or whatever. Don't just use it in your title, optimise your entire article around that. Same goes for other keywords and articles.

Also, full homepage articles on all your PBNs is a footprint.

 

[moonlighsunligh]

I agree with this.

Target some long tail 0 competition keywords and with your main article that will be linking to your money site, target the long tail of your keyword, so if your main KW is "cheap bread", then some zero competition (40 a month search volume KW) might be "Cheap bread for diabetics in east Oregon" or whatever. Don't just use it in your title, optimise your entire article around that. Same goes for other keywords and articles.

Also, full homepage articles on all your PBNs is a footprint.

Did you test if PBN (or any other) pages ranking for related keyword pass more link power compared to non ranking one? I mean not ranked in lets say first 20 results or so?

 

[Nargil]

Did you test if PBN (or any other) pages ranking for related keyword pass more link power compared to non ranking one? I mean not ranked in lets say first 20 results or so?

Yes I did multiple times.

 

[moonlighsunligh]

Awesome, thanks.

 

[patriotnews]

I didn't test it exactly, but I think:
1) He should use text with exact or really similar keyword, because links would be much more relevant.
2) Also traffic he would got from long tails mean nothing, it is better if he could rank for really long tail keywords that contain main keywords
3) Your approach is probably good to use on PBN some sites, but not on whole PBN.

Google somehow has to able to judge the link topic and if he doesn't use keyword anchor, then it is better IMO to use the exact keyword on the page where link is if you use raw url as anchor. Or both.

I mean this should be the most effective approach maybe your could be safer, but would likely require more links.

1) for some, but if the content off the linking post is highly relevant from something related, you'll see benefits.
2) actually they would be targeted traffic, since they obviously clicked the link to learn more about the topic.
3) some form, nothing should EVER be 100% with a PBN

Get Google to your site, from some related content on a quality site, and don't worry, Google will figure out what your site/content is about.

 

[moonlighsunligh]

I mean too little traffic From long tail you cant get much of traffic unless you have big site and huge articles .. so you get ranked for a lot of long tails. Also most of them do not go to money site.

 

[patriotnews]

I mean too little traffic From long tail you cant get much of traffic unless you have big site and huge articles .. so you get ranked for a lot of long tails. Also most of them do not go to money site.

1 click would bring you targeted traffic that you might not have had.

 

[skywalkerph]

You can also give backlink both to your main keyword and low competitive keyword with your 2 PBNs, there is no problem with that as long it is on different anchor text