it's usually a bad idea to directlink to the landing page since it provides a description of the product more than gives an considerable and smart incentive to buy it.
Make sure you include a good blog/IG/FB-like prelanding into the mix.
Creating a landing page is advisable. You'll get a better conversion rate compared to direct linking.
thanks, appriciate your answerCreate your own pre-sell page with testimonials on it, also there's nothing wrong with direct linking IF the landing page has testimonials and looks decent, just make sure that your ad copy specifies that the customer is being directed to the vendors landing page.
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