Need Some Tips On A Chiropractor FB Ad

[TyTheRuler]

Hello everyone. So I'm creating a Facebook ad for leads for a local Chiropractor who hired me. I just wanted to hear any suggestions on what my bait should be? Does anyone know what Chiropractor patients want? I was going to run some research ads but BHW is very helpful so why not just come here and seek some help!

 

[uncutu]

start searching for chiropractor w/ adblock disabled so you see other chiropractors ads
you can change your geo-location to get catered ads from anywhere
there's also spy tools which give detailed statistics
take the best parts of all the ads you find and combine them into yours

 

[TyTheRuler]

start searching for chiropractor w/ adblock disabled so you see other chiropractors ads
you can change your geo-location to get catered ads from anywhere
there's also spy tools which give detailed statistics
take the best parts of all the ads you find and combine them into yours

Do you suggest doing that on google or Facebook?

 

[TyTheRuler]

start searching for chiropractor w/ adblock disabled so you see other chiropractors ads
you can change your geo-location to get catered ads from anywhere
there's also spy tools which give detailed statistics
take the best parts of all the ads you find and combine them into yours

Do you know what the Spy tools are as well?

 

[uncutu]

Do you suggest doing that on google or Facebook?

anywhere you'd like. you can achieve it on google, bing, facebook, youtube, instagram. since you mentioned it will be a facebook ad, start with facebook.
here's a good blog post regarding spying, particularly on FB. https://charlesngo.com/spy-tools-facebook-adplexity-whichadswork/ it's targeted more for affiliate marketing, but you can take away info to use for your purpose on the local chiro.

 

[randybishop]

Back pain, neck pain, auto injuries‎

 

[thebigdude]

I know quite a bit about FB so here's what I would do...

Use an image of someone grabbing their back, actually 3 images and maybe 1 cartoon image
Target people 30+ and your region, no other targeting needed as FB will optimize the campaign as you lose money at the beginning
***Give a reason to come: Free Analysis Worth $100, Get 1 Visit Get 1 Free, etc.. You need to test various angles, angles are everything. One angle might be "The 3 Deadly Issues With Back Pain" that you can use as clickbait (legit clickbait) and build up a retargeting list plus have a sign-up for help so you can build out the cheapest retargeting for Adroll + having the signup on the bottom of the page.

Run the campaign with 3 angles and 3-4 images
Make sure the lander does something specific like get their email and date as an appointment or Click To Call
Run Adroll all over the internet to get them back to the site with a conversion pixel to exclude them after they convert.

 

[TyTheRuler]

Back pain, neck pain, auto injuries‎

I know quite a bit about FB so here's what I would do...

Use an image of someone grabbing their back, actually 3 images and maybe 1 cartoon image
Target people 30+ and your region, no other targeting needed as FB will optimize the campaign as you lose money at the beginning
***Give a reason to come: Free Analysis Worth $100, Get 1 Visit Get 1 Free, etc.. You need to test various angles, angles are everything. One angle might be "The 3 Deadly Issues With Back Pain" that you can use as clickbait (legit clickbait) and build up a retargeting list plus have a sign-up for help so you can build out the cheapest retargeting for Adroll + having the signup on the bottom of the page.

Run the campaign with 3 angles and 3-4 images
Make sure the lander does something specific like get their email and date as an appointment or Click To Call
Run Adroll all over the internet to get them back to the site with a conversion pixel to exclude them after they convert.

Is There some way I can get your email or something so I could a get little bit more help? It would be great if I could get some help from you. Also I don't get how fb optimizes the campaign.

 

[Professional27]

You've got some pretty good replies so far ^
If you're still in need of assistance, I have an hour or two of free time. Feel free to PM me.

 

[thebigdude]

Is There some way I can get your email or something so I could a get little bit more help? It would be great if I could get some help from you. Also I don't get how fb optimizes the campaign.

Ty I usually don't demand thank yous but I gave you some freaking gold in that reply. If you honestly don't know how FB works you're in serious trouble if you have a client. I know this is Ecommerce and has NOTHING to do with chiropractic stuff but watch this video on Youtube on Facebook optimization:

It will explain how FB optimizes campaigns.

 

[yourdady]

Ty I usually don't demand thank yous but I gave you some freaking gold in that reply. If you honestly don't know how FB works you're in serious trouble if you have a client. I know this is Ecommerce and has NOTHING to do with chiropractic stuff but watch this video on Youtube on Facebook optimization:

It will explain how FB optimizes campaigns.

Likes digger

 

[thebigdude]

hahahhahahaa well I earned it hahahaha

 

[sTimPunk]

there's also spy tools which give detailed statistics
take the best parts of all the ads you find and combine them into yours

Can you please elaborate on the spytools. Which tool are they?

 

[servworld]

I've read somewhere back in the day that most chiropractors do a whole lot of cheap back adjustments. Then what they try to do is upsell you during the visits to get you to buy something more expensive. Maybe you could create a report or something that teaches chiropractors how to upsell effectively?

 

[uncutu]

Can you please elaborate on the spytools. Which tool are they?

it is covered in the link