New to linkedin, what should I use it for?

Lamuks

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After Instagram and twitter, I feel I should expand my knowledge about social networks.

I feel, LinkedIn is a very professional network with a lot of possibilities, but I also feel, that people don't really check it that often. What is the best use for it? Endorsements, do the links you share give you a good backlink?

Open to any answers :)
 
Linkedin is more for building your brand and finding work or clients and businesses interested in your services! It's still effective and you should definitely build your presence and post but IMHO you can't really monetize it like say fb or ig
 
It is primarily used for business networking and lead generation by following ways of marketing:
  • LinkedIn profile optimization (with a set of specific keywords)
  • Blog writing/publishing on your services
  • Promotion of your LinkedIn profile and business services in targeted groups (upto 50)
  • Business networking in targeted segment/category – Commercial Real Estate Agents
  • Sending thanks or follow-up messages to new connections
  • Endorsing business professionals to get noticed
  • Asking for recommendations to increase profile visibility
  • Posting small updates daily in all groups to get noticed
  • Sending marketing messages to prospects to generate business leads
  • Sharing some attractive/motivational quotes/wall papers to get noticed
Hope that helps.

Good luck.

Steve
 
2 things, personally I feel.

#1. Best use of LinkedIn for professional people is making networks.
#2. And LinkedIn is a blessing to collect leads.
 
Hey OP,
It would be a sheer waste of your time if you keep reading these comments and views and not join LinkedIn and see for yourself. Whatever we say here wont help unless you actually join it.

  • LinkedIn profile optimization (with a set of specific keywords)
  • Blog writing/publishing on your services
  • Promotion of your LinkedIn profile and business services in targeted groups (upto 50)
  • Business networking in targeted segment/category – Commercial Real Estate Agents
  • Sending thanks or follow-up messages to new connections
  • Endorsing business professionals to get noticed
  • Asking for recommendations to increase profile visibility
  • Posting small updates daily in all groups to get noticed
  • Sending marketing messages to prospects to generate business leads
  • Sharing some attractive/motivational quotes/wall papers to get noticed

These points should be enough. Now go on.
 
You can let other people know about your services which you can provide with your skills on LinkedIn network.
 
You can build your profile and use it to find potential employers. Or you could use it to connect with other people who have the same professional interests.
 
I feel people keep insisting on this B2B but you can also use it in a more light way to get people to discuss subjects and in that sense also brand yourself like in any other Social Media.
 
Linkedin is a business community. You surely find your business connections there. But this community is not for the life stories, it is for business.
 
Sorry to answer to this very old thread now but this is a recuring question on internet. Hope my answer could help a lot of people.

The main thing to remember about LinkedIn is this: It is a huge, never-ending, virtual networking event, and you have to be ready with the right response to, "What do you do?"


This is what I am doing daily there:

Remember: Everyone you talk to about business or meet during the course of the business day is a potential LinkedIn connection.

Always ask for introductions to people you don't know.

Build out your lead list. Spend five minutes a day investigating the connections of your contacts to see whom you don't know personally but would like to meet. Make a note of those to whom you would like introductions. Start first with the "Recommendations," since those are most likely the strongest relationships of the LinkedIn user you are viewing.

Ask for the recommendations outside of your LinkedIn account via email or phone. You'll get a quicker answer. (And you'll get the chance to quickly reconnect with your connections.)



Post an update. Spend 60 seconds each working day posting an "Update" to your LinkedIn network. Use the daily update to share a link to an article or a video that is relevant to your prospects and customers. Or use the "Pulse" (used to be known as "LinkedIn Today") feature on your LinkedIn dashboard.

Each time you post an update you get displayed on the feed of all the people with whom you are connected. But never sell when you post updates. Add value and share expertise instead.

Join groups. LinkedIn lets you connect with people who are in groups with you. Use this as a targeted way to add value to others, share insights, and build out your network with prospects. Invest five minutes a day on this.

Use LinkedIn to celebrate the accomplishments of others. When you come across a news story or post that offers good news about your client or prospect, or any key contact, share the news as a status update. Recognize the person with an "@" reply. That will ensure they receive notification of the mention. Spend a minute a day on this.

Write a recommendation. Instead of waiting for someone to recommend you, devote five minutes a day to writing and posting (reality-based) recommendations for your customers and key contacts. Once your contact approves the text, the recommendation will show up on his/her LinkedIn account.

This will align you with your contact, serve as a permanent top-of-mind promotional piece for you and your organization, show your network that you work together, and make it much more likely that your contact will look for a way return the favor. That could be either a referral or a recommendation.
Often, it's both. :D
 
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Keep these things in mind when you start your Linkedin:

-Not everyone on LinkedIn wants to network.
-People will judge you based on your profile.
-Your personal brand should be treated like a brand.
-People will notice spam and advertising.

-A personal touch goes a long way.
-There is real power in Groups.
-Face to face meetings are still important.

 
As you may know LinkedIn is about Professional networking, so whatever you do here reflects your skills and also gives you a chance to make a great first impression for your potential employers as this acts as a professional brochure.
 
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