Why does KWFinder and SEMRush show different search volume?

[1337WuLF]

Howy ho!

Why does KWFinder and SEMRush show different search volume? And which one is more accurate?

Cheers!
Aaron

 

[whitebaty]

No 2 tools show the same search volume. don't know why this happens

 

[1337WuLF]

Does anyone know which is more accurate?

 

[THUNDERELVI]

Does anyone know which is more accurate?

The one that is accurate would be the one getting the data from Google itself via the API. I thought most tools were doing this, any other "method" that uses data not coming directly from Google is BS and the service is not reliable, at least not when it comes to showing search volumes, cpc-s, etc...

 

[blizz3010]

Howy ho!

Why does KWFinder and SEMRush show different search volume? And which one is more accurate?

Cheers!
Aaron

You been a member for almost 6 years, and a senior member, and dont know this . Anyway, as the other guy said, no two will yield same results. I try to use a combination of tools to get an average.

 

[1337WuLF]

The one that is accurate would be the one getting the data from Google itself via the API. I thought most tools were doing this, any other "method" that uses data not coming directly from Google is BS and the service is not reliable, at least not when it comes to showing search volumes, cpc-s, etc...

Yeah, I thought they were all using Googles API until I started using SEMRush more and noticed the search volumes can differ quite a bit with some keywords.

You been a member for almost 6 years, and a senior member, and dont know this . Anyway, as the other guy said, no two will yield same results. I try to use a combination of tools to get an average.

Lol, you're talking shit yet you can't give me a clear answer, you're just parroting what whitebaty said. I'm asking which tool is more accurate for search volume you didn't answer the question. Post count bloating perhaps?

 

[blizz3010]

Yeah, I thought they were all using Googles API until I started using SEMRush more and noticed the search volumes can differ quite a bit with some keywords.



Lol, you're talking shit yet you can't give me a clear answer, you're just parroting what whitebaty said. I'm asking which tool is more accurate for search volume you didn't answer the question. Post count bloating perhaps?

Clearly, you can't read either cause i said "I try to use a combination of tools to get an average."

 

[ViceOffers]

Try Google Keyword Planner more accurate than those 2 you mentioned

 

[1337WuLF]

Clearly, you can't read either cause i said "I try to use a combination of tools to get an average."

Lol, yes I read that. That's not what I asked. I asked which is more acurate, KWFinder or SEMRush.

 

[Dwain Stewart]

Different tools collect its data from different sources. that's why their ms is different. Stick to one tool that you like for ms and don't overthink this.

 

[blizz3010]

Lol, yes I read that. That's not what I asked. I asked which is more acurate, KWFinder or SEMRush.

There isn't nes. one tool that is better than the other. They all gather there data from different sources, and crawl it at different times. That is why I said I used an average of a variety of tools. Some tools will give you high numbers. Some tools will give you really low numbers. Some tools will tell you its really easy competition, others will tell you its really hard. That is why I try to use a combination of a few tools. That kinda gives me a starter point to what I am looking for.

IMO, Using an average from multiple tools, yields best results.

Like google doesn't publicly display all of there data. So there isn't a "this one is better or that one is better"

 

[MisterF]

Keywords Everywhere is accurate for search terms as they pull from Google.

 

[blizz3010]

Keywords Everywhere is accurate for search terms as they pull from Google.

Forgot about that one.

But on a more serious note, use a variety. I never just rely on one.

 

[Dwain Stewart]

Forgot about that one.

But on a more serious note, use a variety. I never just rely on one.

I do agree with blizz3010 on this. Specially for seasonal keywords.

 

[MisterF]

Forgot about that one.

But on a more serious note, use a variety. I never just rely on one.

Likewise, I have that installed, but I'll also use Ahrefs, Keysearch or whatever I have got open and running at the same time.

 

[THUNDERELVI]

Like google doesn't publicly display all of there data. So there isn't a "this one is better or that one is better"

Actually, Google does display its exact data to advertisers, so everything you said makes absolutely no fucking sense. Why would you get an average of some services that put up a different number than the source itself? It's counter-productive and stupid. Choose a tool, ask their support/developers where they get the data - if it's Google's API, use it. If not, don't (don't rely on their metrics/data I mean, you can still use the software for its other functions). The data Google gives you already is an average, so after that you dilute that average up or down by combining it with other random numbers, which as you said can be very low or high, therefore producing in the end an inaccurate and useless "average".

 

[blizz3010]

Actually, Google does display its exact data to advertisers, so everything you said makes absolutely no fucking sense. Why would you get an average of some services that put up a different number than the source itself? It's counter-productive and stupid. Choose a tool, ask their support/developers where they get the data - if it's Google's API, use it. If not, don't (don't rely on their metrics/data I mean, you can still use the software for its other functions). The data Google gives you already is an average, so after that you dilute that average up or down by combining it with other random numbers, which as you said can be very low or high, therefore producing in the end an inaccurate and useless "average".

I'm not going to waste my time on your stupid statement.

 

[dp40oz]

Here's the full answer. Tools like my tool (Keysearch), KWFinder and a few others get their data directly from Google in realtime. If you notice a difference between KWFinders data and Google's data there are 2 reasons.

1 - KWFinder "cleans" close variants. Meaning they use this method here http://searchengineland.com/get-old-google-keyword-planner-volume-254736 to clean keywords Google has deemed a close variant. Sometimes this is accurate sometimes not so much.

2 - They cache their data for a short time (I believe 30 days). Google updates their search volumes about every 30 days. Sometimes that 30 day span is different than KWFinders caching so there maybe a few days where their stats differ.

SEMrush also gets their keyword data from Google but doesn't do it in realtime. More popular keywords data get updated more often and less popular keywords data can be a few months old. Why do they do this? Because it allows them to use their own database rather then worrying about issues of scraping Google and realtime API limits.

So some say "Wait! SEMrush keyword data can sometimes be months old?" Yes. And it barely matters. Let's say SEMrush says a keyword has a volume of 1600 because it scraped it 3 months ago and haven't updated it yet. Now you go to Keyword Planner and see it's now 3600. That's a pretty big difference right? Well what does it matter? If you are doing keyword research today, pick a keyword, start building a page or site around it, in 3 months that volume is gonna change anyway again. So keyword volume is all about a basic "idea" of volume. It's always changing. Maybe next month it's 1600 again after you've already built the site. So caring about it matching Google at this very moment is kind of pointless as long as it was accurate at some point it should give you an overall idea.

Ahrefs and MOZ use clickstream data for keyword volumes. Clickstream data is search data collected by 3rd party services such as jumpshot from users browsing history. They then have an algorithm that compares that to google data they scraped a while back and have models predicting what the search volume should be. So their data will usually not match Google at all but in reality might be more accurate. Who the hell knows! All we know is Google's search volume data has always been questionable. My advice is don't get hung up on "Whats the exact correct search volume". Just get a basic idea. Is the keyword bringing in some traffic? Is it easy to rank? Go for it!

 

[THUNDERELVI]

Here's the full answer. Tools like my tool (Keysearch), KWFinder and a few others get their data directly from Google in realtime. If you notice a difference between KWFinders data and Google's data there are 2 reasons.

1 - KWFinder "cleans" close variants. Meaning they use this method here http://searchengineland.com/get-old-google-keyword-planner-volume-254736 to clean keywords Google has deemed a close variant. Sometimes this is accurate sometimes not so much.

2 - They cache their data for a short time (I believe 30 days). Google updates their search volumes about every 30 days. Sometimes that 30 day span is different than KWFinders caching so there maybe a few days where their stats differ.

SEMrush also gets their keyword data from Google but doesn't do it in realtime. More popular keywords data get updated more often and less popular keywords data can be a few months old. Why do they do this? Because it allows them to use their own database rather then worrying about issues of scraping Google and realtime API limits.

So some say "Wait! SEMrush keyword data can sometimes be months old?" Yes. And it barely matters. Let's say SEMrush says a keyword has a volume of 1600 because it scraped it 3 months ago and haven't updated it yet. Now you go to Keyword Planner and see it's now 3600. That's a pretty big difference right? Well what does it matter? If you are doing keyword research today, pick a keyword, start building a page or site around it, in 3 months that volume is gonna change anyway again. So keyword volume is all about a basic "idea" of volume. It's always changing. Maybe next month it's 1600 again after you've already built the site. So caring about it matching Google at this very moment is kind of pointless as long as it was accurate at some point it should give you an overall idea.

Ahrefs and MOZ use clickstream data for keyword volumes. Clickstream data is search data collected by 3rd party services such as jumpshot from users browsing history. They then have an algorithm that compares that to google data they scraped a while back and have models predicting what the search volume should be. So their data will usually not match Google at all but in reality might be more accurate. Who the hell knows! All we know is Google's search volume data has always been questionable. My advice is don't get hung up on "Whats the exact correct search volume". Just get a basic idea. Is the keyword bringing in some traffic? Is it easy to rank? Go for it!

Thank you for clarifying it, now everyone can make their own decision regarding which tool to use. I still think 3rd party data will always be more inaccurate than the source because of the way they record that data despite their advanced predictive models, but considering the fact that the source is barely accurate to begin with, as you said, the exact volume doesn't really matter.

 

[THUNDERELVI]

I'm not going to waste my time on your stupid statement.

Maybe because you have nothing to say - oh wait, you're gonna say something even more stupid than last time...