ksk71119
Supreme Member
- May 8, 2014
- 1,440
- 452
Hey Guys,
How are you? Hope this post makes your Sunday refreshing!
Couple of weeks back, I started a Method+Journey Thread(https://www.blackhatworld.com/seo/m...-plan-to-scale-to-1000-pm-by-year-end.956097/) which I have planned to scale by year end. I gave my intro to the community there. Won't bore you again.
Fast forward straight to the point, as @abhi007 mentioned and I see, there hasn't been a detailed guide on setup for Email Marketing on BHW yet.
Upon searching, I found numerous threads of people asking for help on setup. Even, I wondered when I started recently. I am no expert but I will share what I know till now. Hope it benefits you.
People who have experience can join me in answering queries later.
Email Marketing Setup(Amazon SES):
After trying out a lot of services like Mailchimp and other monkeys , I stumbled across Amazon SES which was undoubtedly the cheapest and most reliable. No wonder Jeff Bezos banks hard to become the richest(even if for some hours).
I will start directly with how you can setup your account with Amazon SES(not extremely technical):
1. Sign Up with Amazon SES:
At first, you need to sign up at https://aws.amazon.com/ses/ . You will need a credit card for verification while sign up. Just go through the usual process of verifying your email. Its free to sign up and you are charged only $1 per 10,000 emails.
2. Choose sending Endpoint Region:
During the verification, you can choose the Amazon region which will act as the sending Endpoint. There are 3 options and I prefer US West (Oregon).
3. Verifying Email Address:
Once you are done, sign in into the console and go to "Email Addresses" tab on the left side of the console. Make sure to choose your region at the top bar to the right.
Here, we need to add the email address from which you intend to send mails. Note, it will just act as the "MAIL FROM" address and you will be actually sending the email through Amazon servers.
In simple words, the recipient will see the email from "[email protected] via amazonses.com" in their inbox.
If you need to send emails from Multiple addresses, you need to add them all here.
4. Verifying Domains:
There is another option on the left called "Domains". If you verify a domain, you are entitled to use all the email addresses and you don't need to verify each individually.
5. Sending Limits:
On a new account, to restrict abuse, Amazon puts it in Sandbox. It means that you are only allowed to send emails to email addresses which you verify in the Amazon SES Console(Step 3).
This is pretty useless if you are an internet marketer and are mailing cold leads. Its good if it's a subscriber. Also, the sending limits is restricted to 200 per day.
6. How to increase Sending limits and move out of Sandbox:
To move out, you need to raise a support ticket from the AWS Console. Once, you are in the support center, you can choose the case as "Sending limits increase" and follow the process outlined here: http://docs.aws.amazon.com/ses/latest/DeveloperGuide/request-production-access.html
The support is very fast and they reply soon. Make sure to send a very detailed explanation of why you need your sending limits to be increased. I got mine increased to 100000 per day after mailing.
You should definitely refrain from mentioning anything shady you are going to do. Just make it as legitimate as possible.
My Email Template:
Hi, Hope this email finds you well.
We are a digital marketing agency and offer various services to our existing customers and new subscribers.
As we already have a huge customer database of more than 10,000 customers, we would require higher sending limits for existing and new customers.
Could you please consider the sending limit request?
Feel free to get back if you need anything else from us.
7. Creating AWS Access Key ID and Secret Key:
To use the servers with the external App, you need to create an Access Key ID and Secret Key.
To create both, browse to the AWS console and click on your name on top bar. Click on "My Security Credentials" and browse to Access keys.
Click on "Create New Access Key" and save the information. You will need to use it in the application with setup.
8. Using an application to send emails:
Now, that you have a server setup to send emails, you need an application to send emails.
I used Sendy for the purpose. You can find a lot of services though. Again, I am definitely not affiliated with these guys.
It costs $39 for purchasing. You need to self-host this app after purchasing.
9. Setting up Sendy:
Once you purchase, you need to load this up into a domain or a separate server and have the application hosted like domain.com/sendy. They will send you a detailed guide to setup(https://sendy.co/get-started) once you purchase. You will need the saved Access keys and password while setup.
Using sendy, you can setup Auto responders, provide white label solutions to clients too with logins to their campaigns.
10. Email Scraping:
Well, now that you are through with the setup, you will need targeted emails for your campaigns. There are numerous tutorials on it on Youtube and on BHW too.
I use an Email Extractor whose crack I got from BHW itself. You can also use Scrapebox if you have.
To extract, load your keywords into Scrapebox and put your necessary footprints with email.
Example: keyword + "required footprint" + email
Once you harvest, you get loads of URLs. Then, on the right panel of Scrapebox, Grab Emails from URLs and check on "Harvested URLs". I go 1 level deep only.
Once you have the emails, remove duplicates and then filter them using an Email Verifier online. It will remove bogus emails like example.com, [email protected] etc.
11. Create Lists and Email:
When the list is filtered and ready, create lists inside Sendy and send your Emails. You can also design Email templates in Sendy. If you are not familiar with HTML, create it on an online Email editor like https://beefree.io/ and copy the HTML code into Sendy's editor.
12. Inboxing in cold emails (Only for people trying to sell services):
As you know, its extremely essential that your emails go into the inbox.
To maintain your email health, I would recommend sending only an text email(without any links or images) with what you offer for the first time without any links in them. It should definitely land into the inbox.
If your list is targeted, you will receive some responses. Once you have a response, you can send them your details with links. Just make sure to pick their interest in your first email and mention how your service can help them.
Happy Emailing.
P.S: Feel Free to comment and contribute.
How are you? Hope this post makes your Sunday refreshing!
Couple of weeks back, I started a Method+Journey Thread(https://www.blackhatworld.com/seo/m...-plan-to-scale-to-1000-pm-by-year-end.956097/) which I have planned to scale by year end. I gave my intro to the community there. Won't bore you again.
Fast forward straight to the point, as @abhi007 mentioned and I see, there hasn't been a detailed guide on setup for Email Marketing on BHW yet.
Upon searching, I found numerous threads of people asking for help on setup. Even, I wondered when I started recently. I am no expert but I will share what I know till now. Hope it benefits you.
People who have experience can join me in answering queries later.
Email Marketing Setup(Amazon SES):
After trying out a lot of services like Mailchimp and other monkeys
, I stumbled across Amazon SES which was undoubtedly the cheapest and most reliable. No wonder Jeff Bezos banks hard to become the richest(even if for some hours).I will start directly with how you can setup your account with Amazon SES(not extremely technical):
1. Sign Up with Amazon SES:
At first, you need to sign up at https://aws.amazon.com/ses/ . You will need a credit card for verification while sign up. Just go through the usual process of verifying your email. Its free to sign up and you are charged only $1 per 10,000 emails.
2. Choose sending Endpoint Region:
During the verification, you can choose the Amazon region which will act as the sending Endpoint. There are 3 options and I prefer US West (Oregon).
3. Verifying Email Address:
Once you are done, sign in into the console and go to "Email Addresses" tab on the left side of the console. Make sure to choose your region at the top bar to the right.
Here, we need to add the email address from which you intend to send mails. Note, it will just act as the "MAIL FROM" address and you will be actually sending the email through Amazon servers.
In simple words, the recipient will see the email from "[email protected] via amazonses.com" in their inbox.
If you need to send emails from Multiple addresses, you need to add them all here.
4. Verifying Domains:
There is another option on the left called "Domains". If you verify a domain, you are entitled to use all the email addresses and you don't need to verify each individually.
5. Sending Limits:
On a new account, to restrict abuse, Amazon puts it in Sandbox. It means that you are only allowed to send emails to email addresses which you verify in the Amazon SES Console(Step 3).
This is pretty useless if you are an internet marketer and are mailing cold leads. Its good if it's a subscriber. Also, the sending limits is restricted to 200 per day.
6. How to increase Sending limits and move out of Sandbox:
To move out, you need to raise a support ticket from the AWS Console. Once, you are in the support center, you can choose the case as "Sending limits increase" and follow the process outlined here: http://docs.aws.amazon.com/ses/latest/DeveloperGuide/request-production-access.html
The support is very fast and they reply soon. Make sure to send a very detailed explanation of why you need your sending limits to be increased. I got mine increased to 100000 per day after mailing.
You should definitely refrain from mentioning anything shady you are going to do. Just make it as legitimate as possible.
My Email Template:
Hi, Hope this email finds you well.
We are a digital marketing agency and offer various services to our existing customers and new subscribers.
As we already have a huge customer database of more than 10,000 customers, we would require higher sending limits for existing and new customers.
Could you please consider the sending limit request?
Feel free to get back if you need anything else from us.
7. Creating AWS Access Key ID and Secret Key:
To use the servers with the external App, you need to create an Access Key ID and Secret Key.
To create both, browse to the AWS console and click on your name on top bar. Click on "My Security Credentials" and browse to Access keys.
Click on "Create New Access Key" and save the information. You will need to use it in the application with setup.
8. Using an application to send emails:
Now, that you have a server setup to send emails, you need an application to send emails.
I used Sendy for the purpose. You can find a lot of services though. Again, I am definitely not affiliated with these guys.
It costs $39 for purchasing. You need to self-host this app after purchasing.
9. Setting up Sendy:
Once you purchase, you need to load this up into a domain or a separate server and have the application hosted like domain.com/sendy. They will send you a detailed guide to setup(https://sendy.co/get-started) once you purchase. You will need the saved Access keys and password while setup.
Using sendy, you can setup Auto responders, provide white label solutions to clients too with logins to their campaigns.
10. Email Scraping:
Well, now that you are through with the setup, you will need targeted emails for your campaigns. There are numerous tutorials on it on Youtube and on BHW too.
I use an Email Extractor whose crack I got from BHW itself. You can also use Scrapebox if you have.
To extract, load your keywords into Scrapebox and put your necessary footprints with email.
Example: keyword + "required footprint" + email
Once you harvest, you get loads of URLs. Then, on the right panel of Scrapebox, Grab Emails from URLs and check on "Harvested URLs". I go 1 level deep only.
Once you have the emails, remove duplicates and then filter them using an Email Verifier online. It will remove bogus emails like example.com, [email protected] etc.
11. Create Lists and Email:
When the list is filtered and ready, create lists inside Sendy and send your Emails. You can also design Email templates in Sendy. If you are not familiar with HTML, create it on an online Email editor like https://beefree.io/ and copy the HTML code into Sendy's editor.
12. Inboxing in cold emails (Only for people trying to sell services):
As you know, its extremely essential that your emails go into the inbox.
To maintain your email health, I would recommend sending only an text email(without any links or images) with what you offer for the first time without any links in them. It should definitely land into the inbox.
If your list is targeted, you will receive some responses. Once you have a response, you can send them your details with links. Just make sure to pick their interest in your first email and mention how your service can help them.
Happy Emailing.
P.S: Feel Free to comment and contribute.
Last edited:
