CarlaHouston
BANNED
- Jul 13, 2017
- 44
- 2
1. Optimize Your Database
Most websites use databases to store data. If you own an e-commerce shop, blog, news site, or whatever type of dynamic functionality like internal search, then you are employing a database. Nevertheless, your database can impact your page speed. Adding an index is one of the best ways to optimize your database for page speed improvements. Doing so will help your database, find information quicker. Instead of having to skim millions of records, your database can rely on an index to narrow down the data to a few hundred. This serves the data get returned to the page much quicker.
For instance, recently I was operating on a site where the most popular pages were loading really slow, requiring between two to ten minutes apiece. The problem was buried in the database — the table that stored the requested data didn’t have an indicator on it. After appending the index, the average page load time was reduced from the 2- to a 10-second range of less than 1 minute.
Every bit you can get a line in the chart below, some load times were north of ten seconds — and, as I noted earlier, nobody is going to wait that long for a page to load. (Note that the page load times are measured in seconds — the lower the number, the quicker the page loaded.)
2. Ditch Your Tracking Codes, Video Embeds & Share Buttons
Yep. You heard me correctly. You don’t need five different analytics programs. While tracking codes are vital for studying user behavior on-site, marketers should review each analytics program and determine which is necessary. Remember, simplicity is central. Every time you add another tracking code to your page, it slows it down. For tracking codes, you do include, be sure to place it at the merchantman of the page. That way, the page can be displayed to the user even if the code hasn’t finished loading yet.
Likewise, determine the role of video embeds. Why? TV is a peachy means to build consumer engagement and create a fuller user experience; nevertheless, most video embeds (including YouTube) use frames to display the picture. Iframes place a substantial drag on page load times because they are basically causing you to load a whole separate page within your primary page.
The same goes for share buttons. Sellers should use share buttons to increase referral traffic and get to new consumers. Nonetheless, most share buttons are javascript-based, and all the javascript does is generate a frame along the page. Try setting the number of share buttons on each page. This will help prioritize the marketing benefits rather than the negative impact to page speed.
3. Use Caching When Available
When you visit a web page for the first time, your browser needs to request all the images, text, scripts, etc. from the website’s server. They are stored in your browser’s cache so that when you visit other pages on the site, you only need to download the parts of it that are unique. For example, the site’s logo will likely be the same on every page, so that is an image the browser can load from its cache quickly.
Up until the last year or two, browser caching capabilities were pretty limited. But once HTML5 came on the scene, it received some major updates.
For example, Local Storage allows you to store megabits of data using the browser instead of requiring it to be stored in your server’s database.
Alternatively, Application Cache lets you write fully-functional web applications that can run offline. The benefits of these two caching mechanisms are:
Speed: They allow you to access resources from your local computer so you don’t have to wait for the server to provide them.
Cost Savings: As you increase the use of local storage, your server use will decrease. That means you’ll be paying for less bandwidth and server usage.
Offline Browsing: Your users won’t have to worry about your app not working when their Wi-Fi goes down; their phone enters a dead zone, or you need to take the site down briefly for maintenance.
Also, if you use WordPress, you are in luck if there are many great caching plug-ins available to help speed-up a site. My favorite right now is Quick Cache.
4. Content Delivery Networks
Imagine that your website’s server is located physically in Texas. Your site should load quickly for residents there because its data need only travel a short distance from the server to their computer.
Now, imagine a user in Paris wants to visit your site. The web page data must travel from Texas to France, stopping at multiple routers along the way. This delay, or “latency,” is added to every single byte of data that is transferred — every image, every video, every javascript file, every CSS file, etc.
Wouldn’t it be great if a copy of your page could exist in a server both in Paris and in Texas? This is exactly what a content delivery network (CDN) does.
A CDN has servers all over the world, and they’ll store a copy of your website on those servers. This way, no matter where a visitor is, they’ll have access to content resident on a nearby server.
5. The Most Important Page Speed Tool
Within Google Webmaster Tools you now have access to “PageSpeed Insights.” This tool analyzes a given URL’s page load speed and gives you tips on how to make improvements.
It is particularly valuable because Google uses a similar speed analysis as a factor in your rankings. Using this tool will allow you to see what Google sees. And if you’re smart, you might want to run it for competitors, and see how you stack up!
Do It For Your Users
Again, nobody is going to wait around for your site to load. Today, speed rules. And now Google is paying a lot more attention to it than ever before. So take action, and improve your page speed now. Do it for your users!
Remember, you will never go wrong by making your site faster — traffic will never decrease, sales will never drop and engagement will never fall off. We all love speed, and if your site is blazing fast, we will all love you!
How has page speed affected your rankings? Got any page-speed boosting tips and tricks? Please share them here.
Resource By Webgen.com
FREE WEBSITE TEMPLATE DESIGN
Most websites use databases to store data. If you own an e-commerce shop, blog, news site, or whatever type of dynamic functionality like internal search, then you are employing a database. Nevertheless, your database can impact your page speed. Adding an index is one of the best ways to optimize your database for page speed improvements. Doing so will help your database, find information quicker. Instead of having to skim millions of records, your database can rely on an index to narrow down the data to a few hundred. This serves the data get returned to the page much quicker.
For instance, recently I was operating on a site where the most popular pages were loading really slow, requiring between two to ten minutes apiece. The problem was buried in the database — the table that stored the requested data didn’t have an indicator on it. After appending the index, the average page load time was reduced from the 2- to a 10-second range of less than 1 minute.
Every bit you can get a line in the chart below, some load times were north of ten seconds — and, as I noted earlier, nobody is going to wait that long for a page to load. (Note that the page load times are measured in seconds — the lower the number, the quicker the page loaded.)
2. Ditch Your Tracking Codes, Video Embeds & Share Buttons
Yep. You heard me correctly. You don’t need five different analytics programs. While tracking codes are vital for studying user behavior on-site, marketers should review each analytics program and determine which is necessary. Remember, simplicity is central. Every time you add another tracking code to your page, it slows it down. For tracking codes, you do include, be sure to place it at the merchantman of the page. That way, the page can be displayed to the user even if the code hasn’t finished loading yet.
Likewise, determine the role of video embeds. Why? TV is a peachy means to build consumer engagement and create a fuller user experience; nevertheless, most video embeds (including YouTube) use frames to display the picture. Iframes place a substantial drag on page load times because they are basically causing you to load a whole separate page within your primary page.
The same goes for share buttons. Sellers should use share buttons to increase referral traffic and get to new consumers. Nonetheless, most share buttons are javascript-based, and all the javascript does is generate a frame along the page. Try setting the number of share buttons on each page. This will help prioritize the marketing benefits rather than the negative impact to page speed.
3. Use Caching When Available
When you visit a web page for the first time, your browser needs to request all the images, text, scripts, etc. from the website’s server. They are stored in your browser’s cache so that when you visit other pages on the site, you only need to download the parts of it that are unique. For example, the site’s logo will likely be the same on every page, so that is an image the browser can load from its cache quickly.
Up until the last year or two, browser caching capabilities were pretty limited. But once HTML5 came on the scene, it received some major updates.
For example, Local Storage allows you to store megabits of data using the browser instead of requiring it to be stored in your server’s database.
Alternatively, Application Cache lets you write fully-functional web applications that can run offline. The benefits of these two caching mechanisms are:
Speed: They allow you to access resources from your local computer so you don’t have to wait for the server to provide them.
Cost Savings: As you increase the use of local storage, your server use will decrease. That means you’ll be paying for less bandwidth and server usage.
Offline Browsing: Your users won’t have to worry about your app not working when their Wi-Fi goes down; their phone enters a dead zone, or you need to take the site down briefly for maintenance.
Also, if you use WordPress, you are in luck if there are many great caching plug-ins available to help speed-up a site. My favorite right now is Quick Cache.
4. Content Delivery Networks
Imagine that your website’s server is located physically in Texas. Your site should load quickly for residents there because its data need only travel a short distance from the server to their computer.
Now, imagine a user in Paris wants to visit your site. The web page data must travel from Texas to France, stopping at multiple routers along the way. This delay, or “latency,” is added to every single byte of data that is transferred — every image, every video, every javascript file, every CSS file, etc.
Wouldn’t it be great if a copy of your page could exist in a server both in Paris and in Texas? This is exactly what a content delivery network (CDN) does.
A CDN has servers all over the world, and they’ll store a copy of your website on those servers. This way, no matter where a visitor is, they’ll have access to content resident on a nearby server.
5. The Most Important Page Speed Tool
Within Google Webmaster Tools you now have access to “PageSpeed Insights.” This tool analyzes a given URL’s page load speed and gives you tips on how to make improvements.
It is particularly valuable because Google uses a similar speed analysis as a factor in your rankings. Using this tool will allow you to see what Google sees. And if you’re smart, you might want to run it for competitors, and see how you stack up!
Do It For Your Users
Again, nobody is going to wait around for your site to load. Today, speed rules. And now Google is paying a lot more attention to it than ever before. So take action, and improve your page speed now. Do it for your users!
Remember, you will never go wrong by making your site faster — traffic will never decrease, sales will never drop and engagement will never fall off. We all love speed, and if your site is blazing fast, we will all love you!
How has page speed affected your rankings? Got any page-speed boosting tips and tricks? Please share them here.
Resource By Webgen.com
FREE WEBSITE TEMPLATE DESIGN
