Help Request: Targeting with Facebook Pixels

[Troshi]

I've been playing around with manual FB group posting because I want to scale it up & automate it. I've got an article that is converting really well once interested people click and arrive on the page (see this journal post)

After seeing such a high CR, I decided to set up a tracking pixel on the offer yesterday. There are about 50 conversion pixels that have fired. I set up a quick $5 per day Facebook ad with the same general demographic I'm targeting in manual posts, but I already think it is going to be a fail as I've gotten 0 leads through the ad.

How many successful conversion pixels need to fire before I can use that data as my audience? I would think 50 or 100 would at least give FB a good idea of the demographic, but I've never really used ads before.

 

[IAmNotLegend]

Where exactly is your conversions pixel placed? On the final page when the lead is captured?

There are various places/events associated with different pixel code.

Can't actually tell unless I know what event is represented by pixel fire.

 

[Troshi]

Where exactly is your conversions pixel placed? On the final page when the lead is captured?

There are various places/events associated with different pixel code.

Can't actually tell unless I know what event is represented by pixel fire.

The pixel is located on the landing page and the pixel + conversion pixel is located on the CPA offer.

 

[IAmNotLegend]

The pixel is located on the landing page and the pixel + conversion pixel is located on the CPA offer.

Do you have a 'Lead Captured Successfully' represented by a 'Thank you page' or submit button? Place the pixel on that and run ads on a different asset.

Right now, you are optimising campaign for people who visit your CPA offer. If it still doesn't work then change offer. Also, pixel needs more data, so a 'Lead capture' event might not be able to provide that data in start. Nevertheless, keep running this pixel at low budget alongside the one I said for 2-3 days. Optimise it to get maximum clicks.

You can send me the performance of each and I will then tell what is the issue. I can only speculate things until I see stats and placements.

 

[Troshi]

Do you have a 'Lead Captured Successfully' represented by a 'Thank you page' or submit button? Place the pixel on that and run ads on a different asset.

It is a CPA offer, so the lead pixel only fires on a successful conversion. I don't have the ability to change where the pixel is located because its a CPA offer, so they're leaving my website when they click the contextual CPA offer link or the banner advertisement.

Right now, you are optimising campaign for people who visit your CPA offer. If it still doesn't work then change offer. Also, pixel needs more data, so a 'Lead capture' event might not be able to provide that data in start. Nevertheless, keep running this pixel at low budget alongside the one I said for 2-3 days. Optimise it to get maximum clicks.

The test advertisement is set to optimize for the conversion pixel. You're saying I should make a second advertisement and change the campaign goal to optimize for Facebook Ad clicks?

I'm sorry if these are stupid questions, but I'm a noob with Facebook ads. All I've ever done is lose money and boost some already viral posts haha.

 

[IAmNotLegend]

And I misunderstood the whole thread. Damn! Ignore what I said in other posts.

You said you are targeting general demographic same as the groups you are posing in manually. Let your ads run for at-least 2-3 days before any conclusions. How is the ad performing (CPC, engagement)?

Also, I recommend you to use Audience Insight tool for the demographic you are targeting to check if the audience is actually the one which will become a successful lead.

It's tough to suggest changes until I actually see the campaign. Try what I mentioned.

 

[Troshi]

And I misunderstood the whole thread. Damn! Ignore what I said in other posts.

You said you are targeting general demographic same as the groups you are posing in manually. Let your ads run for at-least 2-3 days before any conclusions. How is the ad performing (CPC, engagement)?

Also, I recommend you to use Audience Insight tool for the demographic you are targeting to check if the audience is actually the one which will become a successful lead.

It's tough to suggest changes until I actually see the campaign. Try what I mentioned.

I shot you a PM with a bit more details on the ad itself