Local client, AdWords out performing Bing by a ton

[udt89]

I'm kinda stumped here. I created separate ads and keywords for each service. That didn't work so I imported the AdWords account into bing.

But last month AdWords brought in 16 new patients with a spend of around 1500. Bing only brought in 3 with a 700 spend.

Is bing that bad? I was always under the impression bing users were older and would fit my clients customer base.

They're a dental office.

Anyone have similar issue? How did you fix itm

 

[WhiteHatWorlds]

It's opposite for me, i get a 300% ROI on bing when with adwords i get about 2-250% ROI but wayyyy more volume with google.

It looks like you're paying $93 per conversion on google and $233 per conversion on bing.

It all depends on the niche.i can answer any specific questions you may have because theres tons of angles you can approach this.

 

[udt89]

It's dental. I can't figure it out. Got the call tracking going, got all non converting keywords removed. Some keywords generate a lot of calls but no new patients so they're bid on accordingly.

I'm pretty proud of my conversion costs as on the low end d a new patient is worth 1k to my client. Then there's that occasional patient who spends 20k on implants. There's no complaining from the client it's just my personal quest to fix it

 

[WhiteHatWorlds]

It's dental. I can't figure it out. Got the call tracking going, got all non converting keywords removed. Some keywords generate a lot of calls but no new patients so they're bid on accordingly.

I'm pretty proud of my conversion costs as on the low end d a new patient is worth 1k to my client. Then there's that occasional patient who spends 20k on implants. There's no complaining from the client it's just my personal quest to fix it

Are you using Call-Only ads or regular search ads?

 

[udt89]

Can't do call only because the tracking numbers rotate for each unique visitor.