Why use content on site?

[Deleted member 674942]

If you've got a product to sell, and your traffic source is only Pinterest with no SEO etc

Why fill your site with content when you can just send all traffic to your landing page?

What is the purpose of using content?

 

[AustinNash5]

There is none.

Unless you need to educate your customer on the products they are buying.

Content = good for SEO
SEO = one of many traffic sources
If you already have a good traffic source that is converting, do what you're already doing just scale up.

If it ain't broke don't fix it

 

[Deleted member 674942]

There is none.

Unless you need to educate your customer on the products they are buying.

Content = good for SEO
SEO = one of many traffic sources
If you already have a good traffic source that is converting, do what you're already doing just scale up.

If it ain't broke don't fix it

Yes, but with Pinterest as a traffic source, can you actually send all traffic to one page? Or do you actually need a site full of content to make it work?

 

[AustinNash5]

Yes, but with Pinterest as a traffic source, can you actually send all traffic to one page? Or do you actually need a site full of content to make it work?

Alright so let's say my Pinterest is about food and recipes.

When you post a picture of some food or a recipe you can go then more complex way of sending them to a post on your site of the recipe and how to make it, or you can send them to your recipe site that has no direct correlation specifically with the image. (Posting a picture of a lemon cake but having no lemon cake recipe on your site)

So you can do it either way, if you're selling products through ecommerce etc. stick to directing them to your landing page or something relevant to the content they're seeing for best conversion rates, retention etc

 

[Deleted member 674942]

Alright so let's say my Pinterest is about food and recipes.

When you post a picture of some food or a recipe you can go then more complex way of sending them to a post on your site of the recipe and how to make it, or you can send them to your recipe site that has no direct correlation specifically with the image. (Posting a picture of a lemon cake but having no lemon cake recipe on your site)

So you can do it either way, if you're selling products through ecommerce etc. stick to directing them to your landing page or something relevant to the content they're seeing for best conversion rates, retention etc

Recipes are an exception though. Take lets say "weight loss" as an example, and I have a landing page that has been proven to convert very well, can you keep on producing pins that all link to that one landing page?

I just feel like adding tons of content just gets in the way of getting conversions. And that sending all traffic to a proven page would be better. Are there actually any reasons why it can't work this way?

 

[AustinNash5]

Recipes are an exception though. Take lets say "weight loss" as an example, and I have a landing page that has been proven to convert very well, can you keep on producing pins that all link to that one landing page?

I just feel like adding tons of content just gets in the way of getting conversions. And that sending all traffic to a proven page would be better. Are there actually any reasons why it can't work this way?

I'm not saying it can't work, It's just easier.

If you send tons of quality backlinks to a landing page, you will most likely be able to rank.