Hi there, you are right. The amount of downloads affect your app ranking, you can buy some to increase your app ranking, then get more organic traffic. You can also buy some ratings and positive reviews, they still affect the app ranking, and most people tend do download an app which has much more 4/5-star ratings and positive reviews.
Here are some effective tips on how to get more organic traffic, hope these tips are useful to you.
Organic traffic through social media
In social media you can have a more straight connection with your potential, inactive or even current users of your app. You can ask your potential users to install (or re-install) and review your app. Also, you can share any news about your app, new features launches etc. However, remember not to make your posts only about your app, though – here is the secret to have a user engagement through social media high-level content and increase your chances to gain more organic traffic from different channels.
Re-targeting
It is a very effective strategy because once a visitor check your app’s page, it means there was some intention and interest to download it and did not do it. Most times, it was necessary just a little push to complete it.
App Store Optimization
ASO is often compared to SEO, as it’s the process of optimizing certain elements in order to rank highly in app stores and increase app visibility. Data shows that over 63% of apps are discovered by general browsing or searching within the App stores, there’s no doubt ASO has to be part of any app marketing strategy.You can do it from these following aspects.
- Optimize app icon - Design an attractive one.
- Optimize app title - App title is the most important,it should include the keywords.
- Optimize app keywords - When you’re selecting a keyword, you need to take keyword relevance, traffic, and competition into account.
- Optimize app description - It's very important in terms of ASO and therefore should be optimized accordingly. Try targeting about 10 keywords and repeat them about 5 times each, combined with various other keywords. Don’t forget to update your description with any new features, changes or keywords.
- Optimize screenshots and videos - App screenshots and videos are very important visual assets to catch users’ attention, just like your app’s icon. Users actually prefer looking at your screenshots rather than reading your description. It’s faster, easier and brings your app to life.
- Links are an important ranking factor in Google’s algorithm, not just regarding ASO but in all Google’s search algorithm and of course, it includes PlayStore. Build a web of links pointing straight into your app’s page help it ranks higher organically.
If you need much more app promotion and aso tips, you can message me .Or give me your skype ,i will add you.
