Where to market my software?

wke102

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Hi there,

I have made a software (web based), which includes CRM, Inventory Management as well as a simple POS, mainly targeting retail, f&b niche.

Have tried facebook advertisement, instagram but not really getting any sales.

Any advice here that i can get? I'm selling them on a subscription basis, is there any affiliate network that you guys can recommend?
 
Have you considered targeted AdWords? I don't think that Facebook or Instagram would have the demographics you're looking for. You have a fairly narrow business-related product, and FB/IG probably aren't where people go when they're looking for this particular solution. You might have better results with an AdWords or Bing campaign targeted towards people searching for "inventory management software" etc in particular niches.
 
LinkedIn maybe. Best time to get people on your crm is when they start their company, in the UK we have Companies House with an API. So it's possible to poll it for new businesses and filter by niche. Could call or email them.
 
Try ClickBank, ClickBetter, etc ... networks. Also, you can develop your own affiliate system and then submit your affiliate offer/page to affiliate directories or, perhaps, advertise your affiliate offer on blogs that talk about making money online (make a creative saying that you can make up to $xxx/year per click promoting this product).

Have a blog. Create a lot of great content to target long tail keywords.

Consider proper SEO campaign.

Hope this helps.
 
Search engines ads targeting people that are searching related keywords. it doesn't get any more targeted than that really. But running a successful PPC campaign is hard and requires a lot of testings.
 
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