What CR can we expect from our asset, as in total amount of sales vs leads acquired? I know it depends on the industry, price and a lot of other factors, but since this is an all-inclusive service where you handle everything, we can remove those factors. So, an average across different evergreen industries based on your previous experience would be nice. Also, what about ongoing optimization to further increase our asset's CR? Ads, website, copy, etc...
Be honest, I haven't built that many personally.
So the best I can do is give you industry stats.
You should be able to generate leads for less than $1 per lead.
You should be able to get 40% open rate.
And you should be able to get 10% click through rate (links in the email).
And provided your offer is decent, you can expect 10% conversion rate on your website.
-------------
So let's say you build a weight loss email list and get 1000 subscribers for around $800.
You get 400 opened emails from the 1000 subscribers you have on your list.
You get 40 clicks from the 400 people that opened your email.
You'd get 4 sales from the 40 clicks that opened your email.
Let's say each sale is worth around $50. That's $200 in total.
And you have 1 sales email per week. So that's roughly $200 per week, $800 per month, $2400 over the 3 month period (of course, you'll lose subscribers and get lower opening rates over time), so let's just say $2000. You'd just about double your ad spend investment.
You can send other special email offers and increase that, and you don't have to stop sending promotional content after 3 months, so you could end up increasing it to $3k or even more.
-------------
Now as for on going optimizing, you'll probably want to hire an agency to help you optimize the email (open rate / test headlines) and split test ad campaigns etc. We can recommend agencies that can do that for around $500/month (part time).
Hope that answers your questions.
Any other questions feel free to PM me or ask here.