The Secrets to Media Buying - Getting Started.
The world of Media Buying is a fast paced industry that scares a lot of marketers due to rumors of losing very large amounts of money. However, a lot of marketers do not understand that Media Buying has completely changed in the past few years. As technology enables better tracking systems and ways of serving ads it created the forefront for demand side platforms, real time bidding, and for the first time ever, your 5 year old nephew can buy ad space on sites like NYtimes.com, PerezHilton.com, and FoxNews.com.
A lot of marketers learned that you cannot put your entire business into the hands of third parties. With one clean swipe Google changed the SEO game and business’s that relied heavily on organic traffic were destroyed overnight. Media Buying offers you the chance to control your traffic.
What is Media Buying?
Media Buying can be anything from buying banner space on a website, contextual ads, a sponsored tweet, or a blog post. In overall, the Internet has broken the doors of traditional advertising and now offers much different type of Ad networks. I have a comprehensive database with close to 200 Ad Networks. I have them broken by different types of Media, budgets, and experience level that these networks require. The key to this business is testing different advertising placements and finding the right media for your offer. The equation is rather simple on the forefront, but don’t underestimate the work that is required to produce a profitable campaign. If it was easy… everyone would be doing it.
Before we dive into the above equation though you need to ask yourself, what am I buying Media for? I find a lot of confusion where members think Media Buying is a “system” or “scheme” to making money. Media Buying is the process of getting traffic. The traffic that you send to your offer through Media Buying is what creates the revenue. Thus, they’re two sides to learning Media Buying, understanding the traffic and the Offer.
Throughout my series, when you hear me referring to “the offer” this can mean a handful of different things. In my experience these are the offers I have worked with, I also compare the pros and cons to working with these types of offers.
In regards to getting the best ROI on you’re spending we highly recommend that members go the route of creating their own product. This is because when you are selling someone else’s product and receiving a commission you need to calculate that the product sale price is not your revenue and in fact it is 25% commission of that sale price. You also are producing more risk as you let more control go to someone else. For example, we have produced a ton of sales for an advertiser that we were affiliates for and then for whatever reason the advertiser decided to pull the offer down. Now, we have to figure something else out. Your goal is to minimize your risk as much as possible and with your own product this is the only way.
I will dissect each one of these type of funnels starting with List Building.
The Secrets to Media Buying - List Building release date 3/15
The Secrets to Media Buying - How IT makes Millions of Dollars (remarketing)