The Secrets to Media Buying - Getting Started

 

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    Default The Secrets to Media Buying - Getting Started

    The Secrets to Media Buying - Getting Started.



    The world of Media Buying is a fast paced industry that scares a lot of marketers due to rumors of losing very large amounts of money. However, a lot of marketers do not understand that Media Buying has completely changed in the past few years. As technology enables better tracking systems and ways of serving ads it created the forefront for demand side platforms, real time bidding, and for the first time ever, your 5 year old nephew can buy ad space on sites like NYtimes.com, PerezHilton.com, and FoxNews.com.

    A lot of marketers learned that you cannot put your entire business into the hands of third parties. With one clean swipe Google changed the SEO game and business’s that relied heavily on organic traffic were destroyed overnight. Media Buying offers you the chance to control your traffic.

    What is Media Buying?

    Media Buying can be anything from buying banner space on a website, contextual ads, a sponsored tweet, or a blog post. In overall, the Internet has broken the doors of traditional advertising and now offers much different type of Ad networks. I have a comprehensive database with close to 200 Ad Networks. I have them broken by different types of Media, budgets, and experience level that these networks require. The key to this business is testing different advertising placements and finding the right media for your offer. The equation is rather simple on the forefront, but don’t underestimate the work that is required to produce a profitable campaign. If it was easy… everyone would be doing it.


    Before we dive into the above equation though you need to ask yourself, what am I buying Media for? I find a lot of confusion where members think Media Buying is a “system” or “scheme” to making money. Media Buying is the process of getting traffic. The traffic that you send to your offer through Media Buying is what creates the revenue. Thus, they’re two sides to learning Media Buying, understanding the traffic and the Offer.

    The Offer

    Throughout my series, when you hear me referring to “the offer” this can mean a handful of different things. In my experience these are the offers I have worked with, I also compare the pros and cons to working with these types of offers.



    What’s best?

    In regards to getting the best ROI on you’re spending we highly recommend that members go the route of creating their own product. This is because when you are selling someone else’s product and receiving a commission you need to calculate that the product sale price is not your revenue and in fact it is 25% commission of that sale price. You also are producing more risk as you let more control go to someone else. For example, we have produced a ton of sales for an advertiser that we were affiliates for and then for whatever reason the advertiser decided to pull the offer down. Now, we have to figure something else out. Your goal is to minimize your risk as much as possible and with your own product this is the only way.

    What's Next


    I will dissect each one of these type of funnels starting with List Building.

    The Secrets to Media Buying - List Building release date 3/15
    The Secrets to Media Buying - How IT makes Millions of Dollars (remarketing)
    Last edited by wasted; 03-14-2013 at 01:39 AM.

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  3. #2
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    Default Re: The Secrets to Media Buying - Getting Started

    Thanks to "wasted". This is a fine introduction to
    Media Buying, so I have made this thread a "sticky".

    Nice job!

    Cheers! - "Wiz"

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    Default Re: The Secrets to Media Buying - Getting Started

    Subscribed!!!

    I have all your media buying threads bookmarked. You could say that I stalk you

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    Default Re: The Secrets to Media Buying - Getting Started

    Looking forward to 3/15

    Awesome effort u have put in the Media Buying Section

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    Default Re: The Secrets to Media Buying - Getting Started

    As I mentioned in another thread, am looking to start this on one of my sites and will follow to pick up some tips before I dive in! Cheers.

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    Default Re: The Secrets to Media Buying - Getting Started

    Good stuff as always from Wasted, got started with display not too long ago after reading a few of his threads and all the info has helped an INSANE amount.

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    Default Re: The Secrets to Media Buying - Getting Started

    Thanks for the comments, I have more coming to you guys on Friday!

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    lilson is offline Newbies
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    Default Re: The Secrets to Media Buying - Getting Started

    subbed!

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    Default Re: The Secrets to Media Buying - Getting Started

    Im sure im not the only one who appreciates your informational/educational posts. These basics and little nuggets of gold you provide us with help us (potential media-buying gurus) getting started with this tough, yet very lucrative traffic source.

    Keep it coming and if you ever have "spare time"- a journey from you would be priceless.

    Cheers,
    shout

  12. #10
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    Default Re: The Secrets to Media Buying - Getting Started

    Great Post. Just getting into Media Buying, and think your advice will make me more money

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    Default Re: The Secrets to Media Buying - Getting Started

    this being from a guy who knows his shit abt media buys, btw OP do you have knowledge in adult media buys? do the same tricks and stuff apply to adult thingy?

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    Default Re: The Secrets to Media Buying - Getting Started

    Smashing Introduction to Media Buying...

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    Default Re: The Secrets to Media Buying - Getting Started

    Quote Originally Posted by abhi007 View Post
    this being from a guy who knows his shit abt media buys, btw OP do you have knowledge in adult media buys? do the same tricks and stuff apply to adult thingy?
    I would be interested to hear about adult too. I have a few adult dating sites that i want to use..

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    Default Re: The Secrets to Media Buying - Getting Started

    Good stuff as usual man. This will be my favorite part of this forum no doubt.
    Stylin n' profilin'

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    Default Re: The Secrets to Media Buying - Getting Started

    whenever i see wasted i know i have to jump on the method right away

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    Default Re: The Secrets to Media Buying - Getting Started

    I thanked and repped before even starting to read.. Let me read it :P

  19. #17
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    Default Re: The Secrets to Media Buying - Getting Started

    Guys thanks for the comments. Gives me a reason to post more.... at least I know someone is listening

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    Default Re: The Secrets to Media Buying - Getting Started

    Wow, amazing stuff wasted. I can't wait for Friday, and thanks for taking the time to do this!

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    Default Re: The Secrets to Media Buying - Getting Started

    Really amazing guide Wasted! The table is also very handy dandy! Looking forward to the next part

    Quality stuff, thank you.

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    Default Re: The Secrets to Media Buying - Getting Started

    That's funny - I have to read back through some of wasted's threads..

    Quote Originally Posted by hardcorebiker View Post
    I thanked and repped before even starting to read.. Let me read it :P

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    Default Re: The Secrets to Media Buying - Getting Started

    Quote Originally Posted by hardcorebiker View Post
    I thanked and repped before even starting to read.. Let me read it :P
    omg. I was rushing down to type I thanked him before I read it and i just saw your post in a quote on another users post i was just amazed.
    maybe i shouldnt smoke at this time lol.

  25. #22
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    Default Re: The Secrets to Media Buying - Getting Started

    Hey Guys,

    Just posted a little something on the most important and most powerful aspect to media buying.

    http://www.blackhatworld.com/blackha...s-dollars.html

  26. #23
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    Default Re: The Secrets to Media Buying - Getting Started

    your experience is always valuable input for everyone..
    Thanks.
    Jango

  27. #24
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    Default Re: The Secrets to Media Buying - Getting Started

    Wasted, all of your posts just make me wish I had cash to invest in MB. It will happen soon though! Can't wait!

    Hard work. Dedication. Consistency.

  28. #25
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    Default Re: The Secrets to Media Buying - Getting Started

    Quote Originally Posted by wasted View Post
    Hey Guys,

    Just posted a little something on the most important and most powerful aspect to media buying.

    http://www.blackhatworld.com/blackha...s-dollars.html
    both of your threads related to media buys really awesome

  29. #26
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    Default Re: The Secrets to Media Buying - Getting Started

    I am looking to add media buying to services I can offer clients and I wish to outsource. Anyone able to help? What Runs Where essential.

  30. #27
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    Default Re: The Secrets to Media Buying - Getting Started

    It's pleasure to listen to a pro

  31. #28
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    Default Re: The Secrets to Media Buying - Getting Started

    Great introduction wasted. Let see how this section change the life of many of us.

  32. #29
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    Default Re: The Secrets to Media Buying - Getting Started

    I will start the process of changing my life with media buys in a couple of days This section is already playing a very important part.

  33. #30
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    Default Re: The Secrets to Media Buying - Getting Started

    nice introduction, just got started with media buying last week.

  34. #31
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    Default Re: The Secrets to Media Buying - Getting Started

    Hey Guys,

    Can't edit the first post anymore, but have some more series coming out this week. Will announce them in this thread.

  35. #32
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    Default Re: The Secrets to Media Buying - Getting Started

    Thanks dude...thats great. I think i will write something about media buying on my experience

  36. #33
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    Default Re: The Secrets to Media Buying - Getting Started

    Your stuff is top notch, i have bookmarked every thread which I rarely ever do. I am in the process of doing some media buying but on a smaller scale so will see where it all lands. Keep posting your nuggets of wisdom!

  37. #34
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    Default Re: The Secrets to Media Buying - Getting Started

    Didn't know there was a media buy forum. Great post!

  38. #35
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    Default Re: The Secrets to Media Buying - Getting Started

    Find a highly competitive marketing already selling to the masses. Drill down the keywords to find untapped keywords still avail. there is always plenty - think different languages, generic forms of the same product etc... Making sure these keywords all have any where from 2500 - 35k or so exact match monthly searches. Then put the keywords into the big search and start scraping the sites from the first 10 pages of results, organic and sponsered. It will take time unless you have a scraper bot and you should have at least 3 - 5k urls for a decent campaign. These urls are your keywords for a media buy. Set up a landing page that collects the email and redirects to the main offer when the submit button is clicked. The landing page must be different from the offer page but relay the benefits and the main features or the product with some nice grachics (fiverr) if your not a graphics person. The page must quickly and loudly say " here is what your were searching for and here is how to get it". Get a Traffic Vance or Media Traffic account and get the campaign set up and rolling traffic to it. Check it often to tweak and ramp up profitable offers. You will make money. Hope this helped someone.

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  40. #36
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    Default Re: The Secrets to Media Buying - Getting Started

    Subscribed. I have a pretty full week, but media-buying is top priority, beginning next week. It's time!

    - Signature under construction -

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    Default Re: The Secrets to Media Buying - Getting Started

    Very good thread, can't wait to read the other parts. +rep

  42. #38
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    Default Re: The Secrets to Media Buying - Getting Started

    Thanks for all the comments and contributions to this section!

  43. #39
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    Default Re: The Secrets to Media Buying - Getting Started

    wasted, you're the man. I just sent a personal PM as a thank you, but I'll def continue to closely monitor this thread, among others to learn more about MB from you.

    Like a crazy stalker

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    Default Re: The Secrets to Media Buying - Getting Started

    Hey Wasted,

    When are you going to release "The Secrets to Media Buying - List Building release date 3/15"?

    All the best.

    P.S. Thanks for this awesome post

  45. #41
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    Default Re: The Secrets to Media Buying - Getting Started

    Any other threads besides the two as of now? I'm really interested in your content man

  46. #42
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    Default Re: The Secrets to Media Buying - Getting Started

    thanks a mil for amazing posts!

    Still trying to figure which are the most recommended sites to buy lists from

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    Default Re: The Secrets to Media Buying - Getting Started

    I'll be reading all of your posts. Logical, easy to follow .... nice!

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    Default Re: The Secrets to Media Buying - Getting Started

    Thank you wasted for this thread, you keep changing my mind about media buying

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    Default Re: The Secrets to Media Buying - Getting Started

    Great informative read.

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