1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  2. Hey Guest Last month we upgraded BlackHatWorld.com to a new platform - . If you notice anything that requires attention please start a new thread here.
    Dismiss Notice

The Secrets to Media Buying - Getting Started

Discussion in 'Media Buying' started by wasted, Mar 13, 2013.

  1. wasted

    wasted Jr. Executive VIP Premium Member

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,870
    Occupation:
    The Dream
    Location:
    New York City
    The Secrets to Media Buying - Getting Started.



    The world of Media Buying is a fast paced industry that scares a lot of marketers due to rumors of losing very large amounts of money. However, a lot of marketers do not understand that Media Buying has completely changed in the past few years. As technology enables better tracking systems and ways of serving ads it created the forefront for demand side platforms, real time bidding, and for the first time ever, your 5 year old nephew can buy ad space on sites like NYtimes.com, PerezHilton.com, and FoxNews.com.

    A lot of marketers learned that you cannot put your entire business into the hands of third parties. With one clean swipe Google changed the SEO game and business's that relied heavily on organic traffic were destroyed overnight. Media Buying offers you the chance to control your traffic.

    What is Media Buying?

    Media Buying can be anything from buying banner space on a website, contextual ads, a sponsored tweet, or a blog post. In overall, the Internet has broken the doors of traditional advertising and now offers much different type of Ad networks. I have a comprehensive database with close to 200 Ad Networks. I have them broken by different types of Media, budgets, and experience level that these networks require. The key to this business is testing different advertising placements and finding the right media for your offer. The equation is rather simple on the forefront, but don't underestimate the work that is required to produce a profitable campaign. If it was easy... everyone would be doing it.

    strat.png
    Before we dive into the above equation though you need to ask yourself, what am I buying Media for? I find a lot of confusion where members think Media Buying is a "system" or "scheme" to making money. Media Buying is the process of getting traffic. The traffic that you send to your offer through Media Buying is what creates the revenue. Thus, they're two sides to learning Media Buying, understanding the traffic and the Offer.

    The Offer

    Throughout my series, when you hear me referring to "the offer" this can mean a handful of different things. In my experience these are the offers I have worked with, I also compare the pros and cons to working with these types of offers.

    strat2.png

    What's best?

    In regards to getting the best ROI on you're spending we highly recommend that members go the route of creating their own product. This is because when you are selling someone else's product and receiving a commission you need to calculate that the product sale price is not your revenue and in fact it is 25% commission of that sale price. You also are producing more risk as you let more control go to someone else. For example, we have produced a ton of sales for an advertiser that we were affiliates for and then for whatever reason the advertiser decided to pull the offer down. Now, we have to figure something else out. Your goal is to minimize your risk as much as possible and with your own product this is the only way.

    What's Next


    I will dissect each one of these type of funnels starting with List Building.

    The Secrets to Media Buying - List Building release date 3/15
    The Secrets to Media Buying - How IT makes Millions of Dollars (remarketing)
     
    • Thanks Thanks x 143
    Last edited: Mar 14, 2013
  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

    Joined:
    Mar 28, 2008
    Messages:
    3,724
    Likes Received:
    55,282
    Thanks to "wasted". This is a fine introduction to
    Media Buying, so I have made this thread a "sticky".

    Nice job! :)

    Cheers! - "Wiz"
     
    • Thanks Thanks x 6
  3. dennis727

    dennis727 Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 29, 2012
    Messages:
    511
    Likes Received:
    189
    Subscribed!!!

    I have all your media buying threads bookmarked. You could say that I stalk you ;)
     
  4. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

    Joined:
    Nov 23, 2010
    Messages:
    2,363
    Likes Received:
    649
  5. antichrist

    antichrist Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 21, 2012
    Messages:
    1,694
    Likes Received:
    1,976
    Location:
    On top of the world!
    As I mentioned in another thread, am looking to start this on one of my sites and will follow to pick up some tips before I dive in! Cheers.
     
  6. Secret Machine

    Secret Machine Newbie

    Joined:
    Oct 16, 2012
    Messages:
    37
    Likes Received:
    13
    Occupation:
    www.blackhatworld.com
    Location:
    Countryside
    Good stuff as always from Wasted, got started with display not too long ago after reading a few of his threads and all the info has helped an INSANE amount.
     
  7. wasted

    wasted Jr. Executive VIP Premium Member

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,870
    Occupation:
    The Dream
    Location:
    New York City
    Thanks for the comments, I have more coming to you guys on Friday!
     
  8. lilson

    lilson Newbie

    Joined:
    Mar 13, 2013
    Messages:
    3
    Likes Received:
    0
    subbed!
     
  9. shout

    shout Regular Member

    Joined:
    Jul 22, 2010
    Messages:
    240
    Likes Received:
    54
    I´m sure i´m not the only one who appreciates your informational/educational posts. These basics and little nuggets of gold you provide us with help us (potential media-buying gurus:D) getting started with this tough, yet very lucrative traffic source.

    Keep it coming and if you ever have "spare time"- a journey from you would be priceless.

    Cheers,
    shout
     
  10. buttmonk

    buttmonk Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 22, 2008
    Messages:
    625
    Likes Received:
    271
    Location:
    United Kingdom
    Great Post. Just getting into Media Buying, and think your advice will make me more money :)
     
    • Thanks Thanks x 1
  11. abhi007

    abhi007 Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 31, 2010
    Messages:
    4,944
    Likes Received:
    3,611
    Location:
    snip.li/TubH
    this being from a guy who knows his shit abt media buys, btw OP do you have knowledge in adult media buys? do the same tricks and stuff apply to adult thingy?
     
  12. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 14, 2011
    Messages:
    3,875
    Likes Received:
    3,071
    Occupation:
    SEO/SMM
    Location:
    BHW
  13. buttmonk

    buttmonk Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 22, 2008
    Messages:
    625
    Likes Received:
    271
    Location:
    United Kingdom
    I would be interested to hear about adult too. I have a few adult dating sites that i want to use..
     
  14. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 16, 2011
    Messages:
    1,054
    Likes Received:
    412
    Good stuff as usual man. This will be my favorite part of this forum no doubt.
     
  15. deiwman

    deiwman BANNED BANNED

    Joined:
    Feb 22, 2010
    Messages:
    544
    Likes Received:
    442
    whenever i see wasted i know i have to jump on the method right away
     
  16. hardcorebiker

    hardcorebiker Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 6, 2011
    Messages:
    1,190
    Likes Received:
    1,038
    Occupation:
    Full Time Internet Marketer!!
    Location:
    ELITE LABS!
    I thanked and repped before even starting to read.. :D Let me read it :p
     
  17. wasted

    wasted Jr. Executive VIP Premium Member

    Joined:
    Mar 30, 2011
    Messages:
    491
    Likes Received:
    1,870
    Occupation:
    The Dream
    Location:
    New York City
    Guys thanks for the comments. Gives me a reason to post more.... at least I know someone is listening :)
     
    • Thanks Thanks x 1
  18. Quattroporte

    Quattroporte Regular Member

    Joined:
    Nov 18, 2012
    Messages:
    469
    Likes Received:
    170
    Wow, amazing stuff wasted. I can't wait for Friday, and thanks for taking the time to do this!
     
  19. benjamins

    benjamins Newbie

    Joined:
    Jun 27, 2011
    Messages:
    35
    Likes Received:
    7
    Location:
    Europe
    Really amazing guide Wasted! The table is also very handy dandy! Looking forward to the next part :)

    Quality stuff, thank you.
     
  20. thedorf

    thedorf Senior Member

    Joined:
    Oct 1, 2008
    Messages:
    1,189
    Likes Received:
    696
    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    That's funny - I have to read back through some of wasted's threads..