It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad

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9999k

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Thought that this made for some interesting reading:

One reason the online brand advertising industry hasn't been able to catch up offline brand advertising - despite how much time consumers spend on line these days - is that many ad-buyers are trained to believe that if Web users aren't clicking on their banner ads, then their banner ads are being ignored. This is stupid because people are very unlikely to click on banner ads. The people who do tend to be poorer and less educated.
A company called Solve Media - which places ads in CAPTCHAs - has put together showing just how rare clicks on banner ads actually are.

For example, "you are 31.25 times more likely to win a prize in the Mega Millions than you are to click on a banner ad." Not only that, "you are 87.8 times more likely to apply to Harvard and get in...112.50 times more likely to sign up for and complete NAVY SEAL training...279.64 times more likely to climb Mount Everest...and 475.28 times more likely to survive a plane crash than you are to click on a banner ad."
Click to expand...

Food for thought? :bigeyes:
 
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This info is basically out of thin air. I doubt the "report" is accurately. With these metrics it should mean that the banners should have been long gone, because virtually no one would click them.
 
If this was the case why is the banner ad business still big business? I think this company needs to research their research.
 
This article was published as a commercial copy.Like we do on IM.
They want you to think they know best and that is why you will contact them for consulting or other purchases of their services.
Why if so G uses adsens with media? they look like banners [and they are].
Nonsense.
 
I like banners... thought people won't click on it, they will most likely Google the title or the website... win-win
 
So I'd win 30 lotteries before I'd click on a banner? I'm a bilionare already lol


I guess their banner just really sucked badly... lol
 
bigg_capp said:
Damn if that's the case, then I'm going to be a lottery winning, Navy Seal team six member, who uses his Harvard education to survive a plane crash!

-Capp
Click to expand...
you should think about the Mt Everest too :p

to OP: this is plain BS and how do you manage to put this in the Affiliate Programs section?
 
Bullshit.

Creative, funny and original banner ads always get clicks or get noticed.
 
You're completely right. Solve Media is trying to get their name out and they did it by releasing this kind of information that is completely false. I'm sure everyone that does do CTR knows their own ratios and how they don't match up at all to these statistics
 
Whilst those figures are complete bs. I'm in the advertising industry & it's not all about getting clicks to your Ad. Many companies like to get exposure, so if they're able to get a banner on a website that is getting some good traffic, that's great exposure for their company.
 
bigg_capp said:
Damn if that's the case, then I'm going to be a lottery winning, Navy Seal team six member, who uses his Harvard education to survive a plane crash!

-Capp
Click to expand...

I think you're a lot more likely to use your Seal team six training to survive a plane crash. You might be more likely to use your Harvard education to survive a stock market crash.
 
Any PR is good PR and Solve Media is just trying to bring attention to themselves, even if their report is completely inaccurate
 
Solve Media can go suck a bag of dicks. Their javascript captcha system is a complete cunt to get around.
 
images.jpg
 
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