Best product/category description length for SEO?

I'm currently building out an eCommerce website for change and am about to outsource my content creation. I know it won't be possible to rank without content, so I'm planning on adding 200 words per product and about 300 words on the category pages.

I read in another guide on BHW that a user suggested to write 1000 word product descriptions for my 50-100 most sold products which definitely makes sense in the long run. For those of you well-versed in recent eCommerce SEO - how long would you say the content length needs to be for product categories and product pages on an eCommerce site? Would love your input on this. Thanks

Personally I’d say 200-400 words is enough. Make sure it’s well written, relevant and unique.

find a good writer also, as you don’t want fluffy content you want it to be well researched and relevant to the product.

Edit: there’s a great guide regarding e-commerce content writing from @t2van here:

https://www.blackhatworld.com/seo/ecommerce-product-content-writing-guide.1222941/

davids355 said:

Personally I’d say 200-400 words is enough. Make sure it’s well written, relevant and unique.

find a good writer also, as you don’t want fluffy content you want it to be well researched and relevant to the product.

Edit: there’s a great guide regarding e-commerce content writing from @t2van here:

https://www.blackhatworld.com/seo/ecommerce-product-content-writing-guide.1222941/

Click to expand...

Thanks for the tip. That's a lethal guide - actually getting ecommerce product pages ranked in those Google question boxes at the top. Never thought of that.