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Persuade Like a Lawyer: How to Write to Convince a Jury of Readers
Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a profession—know better. Instead of linking chains, lawyers weave claims into cables of arguments strong enough to convince judges and juries. Unlike fragile links, if one...- TheVigilante
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- Forum: Copywriting & Sales Persuasion