adwords match

  1. flow

    Match question-- Broad/exact/etc.

    Hey all, long time no talk. My first q is this: What's the difference between "cocacola" and cocacola with no quotes? Will Google consider cocacola a broad match phrase and search similar things like 'soda' or coke' etc.? or is one word going to be exact match. I just need some advice for...
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