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ZMOT- Zero Moment of Truth

Discussion in 'Making Money' started by vinayamb25, Feb 1, 2012.

  1. vinayamb25

    vinayamb25 Registered Member

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    Initiative of one of the Google's employee named Jim Lecinski, inspired from P&G initiative of First Moment of Truth, The need to understand the concept of Zero moment of Truth is really the need of today's businesses and most importantly marketers.

    Visit:
    Code:
    http://www.zeromomentoftruth.com
    Download the pdf:
    Code:
    http://www.zeromomentoftruth.com/google-zmot.pdf
    Also check the videos on the websites.

    If you are in consultation and marketing of any kind, this small 75 page ebook is going to give a hell lot of information and hopefully some great ideas too.

    Grab On.. :chicken_w
     
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    Last edited: Feb 1, 2012
  2. britcpa

    britcpa Power Member

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    dont know what inspired you to find this book, but im glad you did as its in the THOUGHT LEADER class.

    then again, coming from google / proctor & gamble, its only ever likely to be isnt it. highly recommend the independantly written GOOGLED: The End Of The World As We Know It too if anybody can pick that up as a pdf, but if not, its well worth spending your own money on it (i already bought it hence i can make that recommendation). mind boggling insight into what that collosus has done in such a short time.

    for the record, the word GOOGLED is used about industries that have just been royally fucked by them. whether its telephony, newspapers, book publishers, tv & film producers / copyright owners, etc etc. theyre at war on so many fronts that its breath taking and impressive and scary all at the same time. like i say, well worth picking it up next time youre at a railway station waiting for your train....
     
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  3. tuesday10

    tuesday10 Regular Member

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    Thumbs up for both resources. Thanks guys!!!
     
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  4. britcpa

    britcpa Power Member

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    HURRAH!

    GOOGLED - vinay, you found a pdf version - great share youve made available.

    thank you:-

    HTML:
    http://www.blackhatworld.com/blackhat-seo/member-downloads/408108-get-googled-end-world-we-know.html
     
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  5. scopezero

    scopezero Regular Member

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    you always have something outta the box vinay, thanks
     
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  6. reallife

    reallife Jr. VIP Jr. VIP

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    Thanks. I *finally* have a word to describe it - even though Google is just a small part of the problem, I have no problem blaming them :D