I got an email yesterday about "ZMOT" by Google - ZeroMomentOfTruth.com I went to the webpage looked at some of the videos about it, I also downloaded the free PDF and skipped through it.... But what the hell is it? lol ... Are they just talking about a "new" way of buying... a psychological shift about how people do research before buying... And they want to be the first to publish this knowledge officially and get some cred? There are some interesting statistics in the PDF report but other than that I think this whole thing was a lot of fluff... (a typical example about how corporate knowledgeable people use their time and get nothing "important" done(?)... just "making up" stuff to fill their positions... if you know what I mean...) Any thoughts?