Zip + 4 Targeting about to Get Real?

Discussion in 'BlackHat Lounge' started by discodave, Aug 4, 2010.

  1. discodave

    discodave Regular Member

    Nov 2, 2009
    Likes Received:
    "As websites continue to push for higher advertising rates, similar to what print publications command, this technology could allow them to boost their rates slightly. Every bit counts.
    Juniper Networks, which sells routers to ISPs, plans to start selling them add-on technology from digital marketer Feeva that affixes a tag inside the HTTP header, consisting of each user?s ?zip+4″ ? a nine-digit zipcode that offers more accuracy than five-digit codes ? delivered in coded form that is readable by participating ad network partners (updated). Juniper hopes to sell the software to ISPs starting this summer, having announced a partnership with Feeva earlier this year."