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Zero Search Volume Keyword brings in traffic

Discussion in 'White Hat SEO' started by Nonilol, Jan 9, 2016.

  1. Nonilol

    Nonilol Elite Member

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    So I am currently trying to rank some articles and Google Webmaster Tools show that I get impressions and clicks from keywords which actually have a search volume of 0 (zero).
    For example, I am ranking 17 for a four-word-keyword and Search Console shows 217 impressions and 4 clicks for the last month - so apparently, people are searching for this keyword (keep in mind this is just page 2), but why is the search volume shown as zero?
    I am experiencing the same with other keywords, too.

    Could anyone explain this to me?
     
  2. DJPaulyD

    DJPaulyD Power Member

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    Simply put, not all search volume is correct.

    Take advantage of that fact and rank for 100 keywords you could be getting some serious traffic.
     
  3. Nonilol

    Nonilol Elite Member

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    I dont see a way to take advantage of that.