Zero Conversion - Zero Form Info - High CPC - HELP?

liftofff

Newbie
Oct 25, 2023
10
8
I have been burning through my current campaigns budget with no results at all.

So far since starting I am at 178 CLICKS, 2,650 Impressions, An AVG CPC at $8.50 (past 2 weeks) with so far a total cost of $1,220.

I've utilized countless keyword tools in order to formulate and properly target my audience.

My company I run these ads for is in the transportation industry. We have a "Quote" box right at the center of the landing page. Enter location, some info, get quote, and book transportation.

However, strangely enough - out of all the individuals that actually land on the page, about 15-25% actually even enter any data.

I got advice from another individual who informed me to update the landing page to have call to actions, easier to see call outs, etc. After doing so I still get little data entry....

To top it off out of those 15-25% that actually enter information about 1/4th of them enter fake emails/phone numbers and the rest do not answer any method of contact.

My ad campaign is targeting consumers to essentially get an instant quote and book with ease. Yet, I get basically nothing. Am I targeting the wrong audience? I have similar wordplay as my competitors who are much larger and have a larger budget.

Do I target a set age group? Gender? Household Income? I've set targeted locations as well - it seems like I am just burning away $$$$$$$$$$$

OUT OF $1,220 we have gotten 0 conversion or sales. 3 individuals we get in contact with. 2 of whom were not even interested in the service - they planned on using it in a year or so and were just curious. The third had already clicked 5 other competitors ads and was chasing the lowest price possible.

Additionally, I monitor IP's and see the same users constantly clicking my ad, exiting, and coming back in on the ad. They do this multiple times throughout the day, sometimes for days. Is it possible that those clicks on my campaign are coming from bots or competitors?
 
If you're using broad match with manual cpc bidding, this is most likely the reason.

However, strangely enough - out of all the individuals that actually land on the page, about 15-25% actually even enter any data.
This is fine for day 1 pre optimization.

I got advice from another individual who informed me to update the landing page to have call to actions, easier to see call outs, etc. After doing so I still get little data entry....
Wise advice. How do your page look compared to your competitors? Is it mobile friendly?

To top it off out of those 15-25% that actually enter information about 1/4th of them enter fake emails/phone numbers and the rest do not answer any method of contact.
This is something worth looking at. 1/4 is not much, but still.

Do I target a set age group? Gender? Household Income? I've set targeted locations as well - it seems like I am just burning away $$$$$$$$$$$
It all depends on your industry. Most likely, in search campaigns, you are better off not limiting your traffic too much at the beginning because your keywords are.

Look again at your match type, see if your search terms make sense. I'm 90% sure that this is your main problem.
 
If you're using broad match with manual cpc bidding, this is most likely the reason.
At the start I had broad match - learned my lesson with broad and phrase. Google gave me nothing similar to our service. Strategy was whatever is at initial set-up.

Since I have adjusted to "Maximize Clicks".

This is fine for day 1 pre optimization.

Second landing page - more optimized same results. Actually seems more so on the optimized.

Wise advice. How do your page look compared to your competitors? Is it mobile friendly?

Mobile friendly. Looks great.

It all depends on your industry. Most likely, in search campaigns, you are better off not limiting your traffic too much at the beginning because your keywords are.

Look again at your match type, see if your search terms make sense. I'm 90% sure that this is your main problem.

Exact match. Initial ramp up lots of clicks were burned on Unassociated searches. Our ad copy spells out exactly what we focus on and how. Yet people still clicked it looking for a completely different service.
 
Exact match. Initial ramp up lots of clicks were burned on Unassociated searches. Our ad copy spells out exactly what we focus on and how. Yet people still clicked it looking for a completely different service.
How many of your clicks came after you switched to exact match?

I'd move away from maximize clicks because Google will often give you their remnant searches by users that are less likely to convert.

You should try Maximize Conversions or Manual CPC (or even run them against each other).
 
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