1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

YouTube to use third parties to report ad misplacement in latest brand safety measures

Discussion in 'BlackHat Lounge' started by BassTrackerBoats, Apr 3, 2017.

  1. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    15,920
    Likes Received:
    29,250
    Occupation:
    Selling CPA Sites
    Location:
    Not England
    Home Page:
    Google-owned YouTube is to use third parties to help marketers prevent their advertising from appearing next to extreme and other "objectionable" content on the site.

    "As part of our commitment to provide even more transparency and visibility to our advertising partners, we'll be working with trusted vendors to provide third party brand safety reporting on YouTube," a Google spokesperson said in an emailed statement today.

    "We are working with companies that are MRC (Media Ratings Council)-accredited for ad verification on this initiative and will begin integrating these technologies shortly."

    YouTube has come under fire from advertisers in the past few weeks after the Times of London reported that ads were appearing against – and therefore potentially funding – videos promoting hate. Several brands in the U.K. pulled their ads from YouTube including Marks & Spencer, HSBC and L'Oreal and last month Google's EMEA boss Matt Brittin apologized for the misplacement of their advertising. U.S. companies including Johnson & Johnson, AT&T and Lyft also removed ads.

    Google has also announced it will hire "significant numbers of people" to review questionable content, and added more controls for brands to manage where their ads appear on YouTube.

    In an email to CNBC, a Google spokesperson said YouTube had launched the following:

    • New machine-learning systems which help enforce our revised policies, identifying content that may be objectionable to advertisers.
    • New rapid response path reducing the review time for flagged videos to just a few hours.
    • New default settings which meet a higher level of brand safety for where ads can appear on YouTube.
    • New account-level controls that let advertisers exclude specific sites, channels and videos across all their campaigns to simplify brand safety management.
    • Additional sensitive subject classifiers to make it easier for brands to exclude high risk content and fine-tune where they want their ads to appear.
    This is the latest in a series of moves by internet companies to prevent extreme or fake content from appearing on their sites. Facebook is working with fact-checking companies to highlight questionable stories as "disputed" and letting users mark posts as "fake news," while Twitter has changed its default profile image from an egg to a human head silhouette, partly to reduce trolling, it said Friday in a blog post.

    Source: http://www.cnbc.com/2017/04/03/youtube-to-use-third-parties-to-report-ad-misplacement.html
     
    • Thanks Thanks x 1
  2. Reaver

    Reaver Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2015
    Messages:
    1,848
    Likes Received:
    5,311
    Gender:
    Female
    Can someone explain to me the logic behind this move? How is changing the default profile pic supposed to reduce trolling?
     
    • Thanks Thanks x 2
  3. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,029
    Likes Received:
    3,206
    Location:
    Hell
    Home Page:
    Its like people when saw a twitter profile with egg pic they say like "Hi egg , when you going to crack" so now they wont be able to do that.
     
    • Thanks Thanks x 5
  4. Reaver

    Reaver Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2015
    Messages:
    1,848
    Likes Received:
    5,311
    Gender:
    Female
    Ahh. OK. I don't spend much time on Twitter so idk anything about that.

    Thanks.
     
  5. faithjhung

    faithjhung Jr. VIP Jr. VIP

    Joined:
    Jun 5, 2009
    Messages:
    1,700
    Likes Received:
    1,024
    Location:
    New York
    That's how you go from $69 to $14ish in the stock market. Probably a humpty dumpty song?
     
  6. Reaver

    Reaver Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2015
    Messages:
    1,848
    Likes Received:
    5,311
    Gender:
    Female
    Lolololololol!

    I have no idea what is going on with Twitter right now. I used to be pretty active there but now I'm more interested in wasting my time being constructive.

    Last thing I heard they were having trouble selling their platform bc of all the hate flying around on there.

    Guess that's still the case.
     
  7. faithjhung

    faithjhung Jr. VIP Jr. VIP

    Joined:
    Jun 5, 2009
    Messages:
    1,700
    Likes Received:
    1,024
    Location:
    New York
    Well, I gave up on Twitter marketing because I can see that they will be acquired or close soon. Plus many of the top management are leaving. Not a good sign.
     
  8. Reaver

    Reaver Jr. VIP Jr. VIP

    Joined:
    Aug 6, 2015
    Messages:
    1,848
    Likes Received:
    5,311
    Gender:
    Female
    Abandoning ship is never a good sign for a business.

    Didn't the same thing happen with MySpace?
     
  9. koleinz

    koleinz Junior Member

    Joined:
    Oct 3, 2015
    Messages:
    141
    Likes Received:
    22
    One of my channel goes from 5$/day to 0.05$ a Day lol - anyone else with the same issue ?