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YouTube to allow linking offsite with call-to-action overlays

Discussion in 'Social Networking Sites' started by thedorf, Jun 30, 2009.

  1. thedorf

    thedorf Senior Member

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    If this is already posted Mods can delete it but wanted to make sure everyone saw...

    Read this on techcrunch...

    "YouTube is going to release a very important addition to its suite of advertising products, and it has the potential to have a huge impact for politicians, brands, and charities alike. The funny thing is, you probably thought it was already out there.

    The product's official name is the Call-To-Action Overlay, and it's about as straightforward as ads come: it's a semi-transparent pop-up that links viewers to any website you choose. For example, I could place an overlay on a TechCrunch video inviting users to visit the corresponding post we wrote about it. Yes, it's that simple."

    http://www.techcrunch.com/2009/06/29/youtube-to-broadly-release-call-to-action-overlays-allows-linking-off-site/
     
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  2. pyronaut

    pyronaut Executive VIP

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    Annotation is only able to link to other parts of youtube
     
  3. moonbitee

    moonbitee Junior Member

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    that you can link viewers to your website, with the actual annotations you can only link to videos inside youtube.
     
  4. TheInternetHustler

    TheInternetHustler Regular Member

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    OMG, THANK YOU JESUS!
    Shit this will increase my CTR on my videos by a ton!
     
  5. thedorf

    thedorf Senior Member

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    LOL, I thought you guys and girls might like this!

    InternetHustler I wanna talk with you!
     
  6. TheInternetHustler

    TheInternetHustler Regular Member

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    "You can only place these customized overlays on a video that you've entered into YouTube's CPC Promoted Videos program."

    Fuck never mind...
     
  7. thedorf

    thedorf Senior Member

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    This was actually discussed in the linked article and it is not a free-for-all giveaway. Read on...

    "So why has YouTube taken so long to implement such an obvious feature? The answer likely boils down to the fact that this is effectively driving traffic away from YouTube, which isn?t an ideal situation for a site that thrives on views. This is probably a somewhat scary step for the video giant, but it?s taking some initiatives to negate any possible downsides. You can only place these customized overlays on a video that you?ve entered into YouTube?s CPC Promoted Videos program. You don?t have to pay anything extra for the Call-To-Action overlay, but you do have to be a paying YouTube advertiser."