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YouTube RPM Crazy Low? 0.5$ per 1000

Discussion in 'YouTube' started by Muckelper, Jan 29, 2017.

  1. Muckelper

    Muckelper Newbie

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    Hey guys!

    I have had my AdSense account connected with YouTube since 2011.
    Recently I have found a new interest in trying to make money from it. But I have noticed that the RPM I am getting is (I think?) extremely low!

    This month my average RPM is 0.5$, is that normal?
    The niche I'm in is top 10 videos, video compilations and so on, entertainment I guess.

    The thing is when I was doing YouTube back in 2011-2015 I did a lot of gaming videos. When I check the stats from that period I had an average RPM of 3.89$! That kind of change is just absurd in my opinion. Heard the average you should get is 1-3$ per 1000 views. Is it my niche that just absolutely sucks regarding Ad Revenue or something else? My videos have 42% retention and a lot of them are 10 minutes long which I guess is ok?

    If I check YouTube my Playback CPM is 4.65$ and my CPM 3.59$ is that normal?

    Also on another gaming channel I am partnered with another company, not AdSense. On the little income I get from there my RPM is about 1$. Would I get more money by applying for a network instead? Anyone else seeing really bad RPM right now?

    Would love to discuss this with people as a 0.5$ RPM kind of kills the dream to make this my main income, gone from having to bring in 1 million views a month to 4 million atleast.

    Best regards,
    Andreas
     
  2. soulcollector

    soulcollector Senior Member

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    First, its considered general content. General content does NOT have targeted buyers, period. So ads you are receiving are generally the lower paying wider audience campaigns from their advertiser pool. I typically don't use Adsense, but contracts with companies to get promotions. That means you can't just reupload a video to make profit, you need excellent, attractive content. I suggest that if you want to go your own route and make a good solid YouTube channel that you simply read MindControlMarketing by Mark Joyner. Interesting book, will help you land your hook in a few advertisers after you understand it (Google Searching long hours into the night for additional reference sources). If you don't understand how important sales psychology is, then you better read up on it. It applies to understand how to manipulate people into advertising on your channel, and the customers into buying their products.
     
  3. oneloop

    oneloop Registered Member

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    I have done display for a long time and can confirm. OP is saying that "top 10" videos pay like shit and I'm not surprised.
     
  4. Inetpub

    Inetpub Regular Member

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    It's January. Every January it's a rule to buckle down hard as ad revenue is lower than the rest of the year. Was your cpm low last month?

    Also I find that your niche plays a huge role in your cpm. Compilations need millions of views to make money.
     
  5. anti_dote

    anti_dote Power Member

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    I had pretty much the same question, I just started a Youtube channel and for 6k views I almost got like $7, I thought it would be around $4 - $7 per 1,000. Though my niches are technology related so they should have good ads generally. Can someone explain will it get better with time ?
     
  6. Muckelper

    Muckelper Newbie

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    Ok so what I'm getting is that the type of channel I'm running get all the "bulk" ads that doesn't have a specific place where companies want them placed? They basically tell google to put them wherever they want and therefor get a lower price in the end giving me less revenue?
    Would Gaming be considered not general content? Because my gaming channel that I'm no longer active on is still bringing in a lot higher CPM/RPM than this channel. When you say that you make contracts with specific companies do you reach out to them yourself? Also assume you'll need a channel with a specific purpose like "Science Project" or whatever? None of the material can be copyrighted making Top 10 videos a no-go?
    The reason why I picked the Top 10 niche is that I know it's easy to be successful if you do it right. Have gained almost 10k subs from 0 in a matter of 3 months. Do you think I should turn around the channel completely or try to get bigger doing the same stuff and then try and make something out of it? Would being partnered give me more targeted ads and better revenue? As I said my gaming channel is partnered and on that one I have a CPM of 10$.

    I can also see that the CPM generally is lower now than in 2011-2015. Seems like something happened in 2016? Before then all my small channels had like 7-10$ CPM but now it's down to 3-5 on most except my gaming channel that keeps going around 10$ CPM.
     
  7. Muckelper

    Muckelper Newbie

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    Yeah I've figured that January is the worst month regarding ad revenue. In December I had 0.88$ RPM which I also consider quite low. I'm just shocked at how big the difference is from my gaming channel and also my channel with just random videos and tutorials in comparison to this new channel.
    What would be considered a "good" RPM?
     
  8. Muckelper

    Muckelper Newbie

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    I think that 4-7$ per 1000 view is very unrealistic. From what I've read and heard you can expect to gain between 1-3$ for every 1000 views which puts you in the lower average.
    That's why I consider my 0.55$ super low, means I am making around 3.6 dollars for the same 6k views you get 7 dollars from.
     
  9. Muckelper

    Muckelper Newbie

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    Something I found on my gaming channel is that I have Non-skippable Ads on my videos. I couldn't even find this feature on my Top 10 channel but found a way to apply for it. Could this be the key to my low RPM?
    Obviously a non-skippable ad up to 30 seconds must bring in A LOT of revenue? I know it might affect retention rates and so on but have to affect the RPM somehow I hope. Hoping for a quick reply and will post updates if my RPM all of a sudden skyrockets!

    Am currently gaining ~500k views a month now with 9k subs and growing fast so don't really want to let go of the channel right away and start over.
     
  10. Pinger030

    Pinger030 Regular Member

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    Currently I'm making ~$2 per 1.000 views in an education niche. My videos have a length of 40 minutes, so I can place much more mid-roll-ads (= more ad impressions than others = more clicks = more money). My CPC is very low at this time but I guess it's a general problem for everyone at the beginning of the year. I've an CPC of 2 Cents instead of 4 Cents right now but I know that it'll increase during the next weeks or months. So I expect to make $4 per 1.000 views in the long run.

    I think your numbers are okay for videos with an ordinary length of <10 minutes. You'll also double your income when the CPC increases with the time. Compare your CPC from this month with your CPC in June, July, August last year (or any other month last year). Then you know what you can expect. It'll definitely increase because the CPC is low for everyone this time.
     
  11. Muckelper

    Muckelper Newbie

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    Does a lot of the revenue come from CPC? I would assume most is from just people watching the commercials, like the skippable ones, and only a few click the actual ads?
    I just started this channel in November so don't have any old statistics to go from. If your videos are 40 minutes long I can understand that your RPM is higher.
     
  12. socialmediapro

    socialmediapro Jr. VIP Jr. VIP UnGagged Attendee

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    Start checking stats from February I have heard RPMs and CPCs are low in the month of January.
    Keep us updated how it goes.
     
  13. Pinger030

    Pinger030 Regular Member

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    @Muckelper When people are watching the commercials it's recognized as a click automatically. That's why I only have long videos (more commercials in my videos) and why I disabled all other ads (because the probability that a commercial will play is much higher when I don't enable eg. banner ads). What I want to say is: I can place a preroll-, 4+ mindroll- and postroll-commercials on my videos. So with 1 view I've much more chances to get a click instead of someone who has short videos. That's why I'm making more per 1000 views in general than others.

    Nevertheless, the CPC is low for everyone ....so your numbers are absolutely okay for this time and definitely not bad.
     
  14. foxkoneko

    foxkoneko Regular Member

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    lol 4-7 you funny boy
     
  15. tobiasr

    tobiasr Registered Member

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    $.5 is not super low. Between that and $1 is normal, and January has it leaning on the lower side.
     
  16. Muckelper

    Muckelper Newbie

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    Never though about what you said about disabling some of the lower revenue ads. Will definitely look into that and see if there's some improvement for my RPM!