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YouTube changes search to rank based on how long users watch videos, not clicks

Discussion in 'BlackHat Lounge' started by zoomsixx, Oct 13, 2012.

  1. zoomsixx

    zoomsixx Jr. VIP Jr. VIP Premium Member

    Apr 29, 2010
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    SEO, Social Marketing
    I just read this article and I honestly though YouTube had been doing this a while. Has anyone noticed any difference lately?

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  2. dubious

    dubious Regular Member

    Apr 22, 2012
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    Project Manager/Business Development Manager
    They've always done this, I just don't know how much 'weight' it is now compared to before. You have to remember, these algorithms are really delicate. Youtube can track user interaction, whether they rewatch a part of the video, when the general drop-off is (ie: if you have a sign off, people stop watching so it helps in conversions to mention the product immediately when you have audience interaction).

    Since most of my YouTube stuff is playlist oriented, it gives those videos an advantage since people generally binge on it.

    Unfortunately, the thing YouTube can never track (especially if they put too much weight into video engagement) is people using keepvid, plugins etc to download a video. This is particularly true if you have a playlist of tutorials, people generally download them and you have a weird drop-off rate of the videos which seem highly unnatural, but due to no blackhat means whatsoever.

    Anyway, YouTube is still by far the easiest platform to abuse search results, even doing something competently will get you ranked on it. I just checked a keyword I am ranking for in YT search:

    result #2
    result #6
    result #18

    So 3 vids on Page 1 aint shabby and a definite improvement since the last time I checked.
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