Hi, I'm having trouble with the data being shown by Youtube for an advert I ran on their platform. I used a UTM and the advert shows it generated 2946 website clicks. Google Analytics only shows 109 sessions though. Do you know why this happens? I have also ran they same advert from my Google ads account and it has 11,209 views but doesn't show any conversion data.
Youtube Ads & Google Analytics show different data
- Thread starter david2024
- Start date
360digiTMG
Newbie
- Mar 27, 2025
- 1
- 0
ln_huang
Newbie
- May 24, 2023
- 9
- 2
We used to do affiliates programs in Youtube, they count a "click" when someone interacts with your ad, while analytics counts a "session" which requires the page to fully load and the tracking code to execute. So it could be a main reason for your mentioned discrepancy.
For example, sometimes users might click but close the page before it fully loads and Youtube counts it as a click. Or many users have ad blockers that prevent analytics tracking. And clicks from non-human sources don't generate real sessions.
For example, sometimes users might click but close the page before it fully loads and Youtube counts it as a click. Or many users have ad blockers that prevent analytics tracking. And clicks from non-human sources don't generate real sessions.
- Mar 20, 2025
- 154
- 38
It's normal for different analytics systems to show different data
they have different patterns of user interaction with advertising, don't compare them, but try to understand the specifics of each one
they have different patterns of user interaction with advertising, don't compare them, but try to understand the specifics of each one
