Never heard about this blog before but links were always part of the process right?Good case study about backlinks
https://theupperranks.com/blog/link-case-study/
Aww man... I’ve been listening to their advice and even emailed them... I think I’m brainwashed. I’m writing so much contentIt's interesting how many people actually think they can rank on content alone. Sure, it's possible. But highly unlikely, especially if you go for medium or hard keywords.
Those guys from Income school has brought a lot of good to the table, but I think they have messed with a lot of peoples minds as well regarding links/content.
It's all about balance. You're always gonna need a healthy amount of both links and quality content.