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Your Opinion: Is Article Marketing Still a Thing?

Discussion in 'White Hat SEO' started by Diophantus, Sep 3, 2014.

  1. Diophantus

    Diophantus Junior Member

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    I remember back in 2009 when I was just starting to learn about SEO, article marketing was still a relevant method. I even posted some articles on ezine myself, and it brought in a few hops.

    But in terms of internet marketing, 5 years ago might as well be 200. Any thoughts?
     
  2. Reyone

    Reyone Elite Member

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    Best thing you can do is read around... everything is here @ bhw - search for seo guides 2014 or something similar. I think you are just being lazy by asking this; search and read, won't hurt.
     
  3. The SEO

    The SEO Jr. VIP Jr. VIP Premium Member

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  4. Diophantus

    Diophantus Junior Member

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    Really? I posted this to get up to date opinions on the subject. I know that I could simply search bhw or even google for an answer, and I have for many subjects, but I wanted to engage the forum. My post was no more lazy than striking up a conversation and asking someone how they thought the Dallas Cowboys did last season. IRL, the rude and asocial course of action would be replying "look it up on google, you're just being lazy by asking my opinion".

    I stand by my post. It wasn't one of these "how can I make money online/ be expert in SEO" posts you see by newbies every so often.

    You want more content based on some personal research in order to justify this thread? Fine. From what I understand, Google Panda has actually cut down on the relevance and ranking of sites such as ezinearticles due to low quality content, spam, etc. Even Matt Cutt has said that people post on such directories are "dead in the water".

    What have you done? How have you adjusted your strategy? Obviously writing quality, original content is still relevant, but has the game merely shifted more to writing on blogs and targeting traffic with keywords?
     
  5. stackcash

    stackcash Registered Member

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    Article marketing was all about getting as much content published, on as many websites, as possible. The quantity-based approach quickly resulted in notoriously low-quality content that ultimately caused the Google Panda update. Most Article Directories lost the majority of their juice because of the update, which made it much more difficult to garner any traffic.

    On the flip side, the update pretty much gave way to the new trend of Content Marketing - which is where we're at today. The idea here is to create one piece of extremely high quality content (as opposed to 100+ crappy articles) and put it in front of the eyes of your target market. Plenty of blogs like quicksprout and copyblogger have tons of information on the topic.

    I'm sure you can probably still make a buck with the old article marketing strategies, but there is much more opportunity out there simply by creating a better piece of content.
     
  6. SEO Power

    SEO Power Elite Member

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    Do you really mean what you posted or is this a sarcastic post?
    Article marketing is dead. It became obsolete a few years ago. Good luck trying to rank an ezine articles url on the first page of Google.
     
  7. Pilfer7

    Pilfer7 Regular Member

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    Didn't Google put a filter on the big article sites to diminish the links coming from them?
     
  8. zebrahat

    zebrahat Elite Member

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    Article marketing works fine for non-Google SEO campaigns in Yahoo/Bing et al, and even more if you explore non-SEO traffic building approaches. Say, put articles up on goarticles, or Web 2.0s like Storify (no wait, auto-approval) that directly link to your affiliate page. Under a no SEO approach you don't even have to get your own domain, just point the traffic to your articles from viral videos, social sites, forums and relevant comment sections.
     
  9. D A N

    D A N Newbie

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    I haven't used article marketing since Feb 2010, but I do have an active Ezinearticles and Goarticles accounts that I haven't touched since then with about 1000 articles. I'm averaging about 1 visitor per month per article between those 2 sites (about 4% of what it used to be). In the past 2 years views are awful since these article sites aren't ranking on the first page like they used to.

    I wouldn't say it's completely dead, but there are better methods to use that won't take so much time.
     
  10. myinternetempire

    myinternetempire Jr. VIP Jr. VIP

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    Ezine is a great site of article submission. It helps to get huge amount of traffic. My personal opinion when I need to read a article, I just go to Ezine and search for desire article.
     
  11. FingerFlyer

    FingerFlyer Junior Member

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    Back in the day, bum marketing was very popular with affiliates. They would simply post up an article/review on an article site and link directly to an affiliate site. The articles would usually rank well and result in sales. This type of thing isn't possible anymore since Panda nullified the effect of most article directories as they are usually nothing more than content farms.

    Just from that point of view, 'article marketing' is obsolete. However, there will always be one or two good article directories you can leave your articles at. Will it help your search engine ranking? I wouldn't count on it. But it might help you get your articles syndicated to other sites which could result in click throughs and real traffic to your site.
     
  12. himanuzo

    himanuzo Supreme Member

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    As date of this posting, EzineArticles traffic is still high and ranked around #1,100 at Alexa.com. You still can generate traffic from it. But now it is hard to rank at Google for a targeted keyword that you want.

    Article marketing is not only about article directories, but it is also about guest blogging and press release.
     
  13. Aty

    Aty Jr. VIP Jr. VIP

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  14. zebrahat

    zebrahat Elite Member

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    Bum marketing and article directory marketing for the search engines was always a flawed concept, since the directories weren't designed to be depositories of original or unique content (for ranking purposes) in the first place. They were supposed to be a simple syndicated resource for publishers to use to populate their own sites with relevant content. Upon republishing the content, the main expectation was the site owners would draw traffic to it via direct click thru methods, not SEO.

    The higher search engine rankings previously given to these directories created a grey area, confusing many marketers into posting new writings there for SEO reasons (some directories were/are also confused, when they demand only unique content be submitted to them). Why would you help another site rank higher for your keyword, since most of the SE traffic wouldn't be coming your way? A better way is to think of directories as an alternate place to park articles that link directly to your affiliate page, then promote them using direct through methods (forums, video, social etc), whether or not you even have a domain of your own.
     
  15. seosky

    seosky Power Member

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    You Answered yourself. Its not 2009,..It is 2014.
     
  16. SaltyButterfingers

    SaltyButterfingers Registered Member

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    Shameless necro here on this thread, but I think it's still alive an well, just not in the 'traditional' sense (farming articles on goarticles and ezine).

    The real kicker for article marketing in 2014, IMO, is that if you can syndicate your content well enough (article directory, guest blogging, etc), you can use that power and leverage to do list-building. A list of niche-specific and targeted emails is one of the best ways to monetize with CPA and the site itself through which you collected the list can be great for adsense/amazon/etc.

    So, in the 'traditional' sense, article marketing has been long dead (eaten by a savage panda)...

    BUT it can be an excellent gateway to email marketing and list-building.

    And the best part of all of this is that it's a White-Hat method, so you don't have to fear being concussed by some pseudo-power-wielding webmaster somewhere...