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Your opinion about my Google Display Campaign

Discussion in 'Adwords' started by albertofd, Mar 4, 2015.

  1. albertofd

    albertofd Regular Member

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    Hello guys, i would like know your opinion about this:
    Im going to do a Google Display Campaign of 5000?, my CPC will be 0,50? . I will get 10000 clicks.
    When visitors click the banners they will go to a landing page for sign up in a financial platform and they will see a offer (if they deposit 500 or 1000$ they get 100% bonus)
    Im realistic, i think 5% of people will fill the sign up form. i will get 500 leads.
    I think 200 leads will be fake and 300 will be real.
    My sales team will call the 300 leads, i think 240 people will ignore our sales team and 60 people will do a deposit of 500 or 1000, lets say just 500.
    60 x 500 = 30000?
    I will invest 5000? and i expect get 30000? in deposit.

    Of course i will do remarketing for the people that enter in the site and didnt fill the sign up form. This can increase the conversion.
    What do you this guys? Is this realistic?
     
  2. LucidMarketing

    LucidMarketing Regular Member

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    Como esta Alberto.

    My question is, how/where do you intend to advertise on the network? If you advertise in a general way, you should be able to get 0,50€ clicks, maybe less.

    You hint at this being something to do with finances. Best to target sites where your prospects are likely to be. Your CPC may be higher but your conversion rate will be higher too. Being generic, your 5% may be optimistic. This will depend on your ad and your landing page's success at converting. Targeting more specifically, you will get a higher conversion rate, again your ad and landing page will determine this but 5% and even way more is achievable.

    If you properly target, enticing ads and great closing landing page, no reason to think that 40% of sign ups will be fake. In fact, build your sales funnel properly and you should get very little percentage of fake or less interested visitors.

    You also think 80% of people will ignore your sales team. Again, why do you think that? If trained properly and with quality leads, no reason to think that. They are also part of the sales funnel.

    Using your numbers, then you have a profitable campaign, even if doing things badly. You make 30k by spending 5K for a 25k profit (less other expenses I assume such as your sales team).

    Don't know exactly what and how you will be doing this, that's why I asked. If you do things in a better way, you could go even further with a higher profit.

    One thing I like is you said you plan to use remarketing. Good idea but if you attract poor quality leads in the first place, little will come of it.
     
  3. Jay t

    Jay t BANNED BANNED

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    I think your approach is correct. You should do accordingly. If you are getting 15k in place of 25k, even then it will be fantastic. Go for it.
     
  4. SamLewis

    SamLewis Regular Member

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    Bad idea(ish),

    You should probably do 1000 euros or less first on a/b testing, see what converts best then invest the rest.
     
  5. Bragah

    Bragah Regular Member

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    Alright, let me get you back on earth for a second before you lose 5000 euro to get 1 conversion :)

    A display campaign is in general a push type of marketing where the visitor is not looking for your offer/service/solution/product or whatever it is that you are selling. The conversion rate for display campaigns, especially in your case, it will be way lower than you anticipate.

    In theory, a sign up landing page could get a 5% conversion rate but definitely not with Display - unless you`re Amazon that deploys over 200 monthly A/B testings a month to have such a conversion rate or offer something for free/test/trial.

    Also, if you want to stick with display as for your plan, you will need to know how to do it right: manual placements, correct targeting, frequency etc etc. A lot of people contact my agency on a daily basis with many concerns regarding the results they can get because, just like you, they tried it, with no experience what so ever in AdWords, Analytics and UX and failed.

    In the end, I would like to say that you should researching this a little bit more, put it on paper, precisely what you want to do and see afterwards if it still gets you the same ROI.

    If you have questions, feel free to add me on Skype. I`ll be glad to help you out with a free consultation on any questions you might have before going through with it.

    PS: Regarding RMK, if the display campaign is not set up right, you will get a lot of fraudulent and clicks not really interested in your offers and you will end up wasting more money into it.
     
  6. albertofd

    albertofd Regular Member

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    I think you could be right, but im thinking in the 1% rule. I will run a campaign only in financial websites that i know,only for computers and laptops, no smartphones or iphones. The campaign will be only for men between 25 and 45 years old.
    Im sure that i can get 2000 clicks for 1000?. If 1% register i will have 10 leads, lets say the 50% are fake, i will have 5 true leads. Lets say only 2 of them are interested and do a deposit of 1000?. I invest 1000? and i get 2000? in deposits, im profitable..or im near of it...
     
  7. Fero555

    Fero555 Registered Member

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    You should start with 1000? and do A/B testing.
    After few months of A/B testing (ads, landing pages, text in pages, number of fields in the form) then you can start to spend more.
    If you need account management, feel free to contact me over PM.
    And in your first post you have only your opinion, but when you have data (your own) that is something completely different.
    Few quotes :)
    If we have data, let?s look at the data. If all we have are opinions, let?s go with mine
    One accurate measurement is worth a thousand expert opinions.
    Without data you?re just another person with an opinion.



    Regards.
     
    Last edited: Mar 8, 2015