I think because we're all socialized in the school systems, we've come to think of success as a LINEAR phenomenon ... in order words, you put in a certain amount of effort, and you get a corresponding result. Unfortunately, business is really NOT like this. It's more like trying to free a boat from a dock that's tied by many ropes. You can work really really hard to untie just one rope, and when you're done, you've actually MADE significant progress, but the boat is still tied to the dock and can't go anywhere yet. In fact, the boat won't move AT ALL until the very last knot is free. That's kind of what it's like building your marketing campaigns ... and actually, building an entire business process. First you've got to get your teaser ads right, so you can get people to come into "the store" (your site). Then you've got to get your store contents and layout right, so they'll see the right products and take them to the "register" (shopping cart). Then you've got to get your order process right so they'll actually take out their wallets and give you money. You've also got to have your merchant account in place so you can accept it, your customer service in place so you can fulfill and keep them happy. Of course, this all assumes you chose the right location (keywords), and went after the right kind of traffic in the first place. So here's the problem ... If all you're looking at is the dollars in the cash register at the end of the day, ... if there's nothing in there (or if it's not up to your expectations), you're NOT really correct to judge the whole process a failure. But this is what most marketers do. Sure we all have a profit motive, and this might be what counts in the end (though this can be argued too, I believe) ... but focussing squarely on the output ignores all the other success that may have occurred in the pipeline. You might have gotten the market & teasers right, but just be missing one key ingredient in terms of the store (page) layout ... or have your pricing just over the threshold of where it needs to be, ... or just missed the right wording at the checkout counter. The point is, without feedback, you just don't know. Now, we all know that the internet is a great vehicle for tracking and testing ... and that with enough fortitude you CAN set up visibility throughout your pipeline to help you debut it. But what most people do NOT know, is that it's also possible to set up research systems which mimic your pipeline ... systems which will pinpoint where you're likely to have trouble (and how to solve it) BEFORE you spend your time & money on building out your store in the first place. (And research systems which can more accurately suggest fixes to existing systems, rather than just pointing out where the problem is) So I'd like you to do TWO very important things for me right now Blackhatter ... The first is ... take a deep breath and examine your thoughts about YOUR business efforts to date. In particular, allow yourself to re-examine what you might have previously deemed a failure, and ask yourself "what ropes did I un-knot with that effort?" (Giving yourself credit starts a positive snowball process ... where you can build upon previous success ... but you can't do that if you don't allow yourself to recognize it) You make up the second point?