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Your More Sucessful than you think you are

Discussion in 'Adwords' started by positivenote, Feb 17, 2009.

  1. positivenote

    positivenote Regular Member

    Jan 12, 2009
    Likes Received:
    I think because we're all socialized in the school
    systems, we've come to think of success as a LINEAR
    phenomenon ... in order words, you put in a certain
    amount of effort, and you get a corresponding result.

    Unfortunately, business is really NOT like this. It's
    more like trying to free a boat from a dock that's tied
    by many ropes.

    You can work really really hard to untie just one rope,
    and when you're done, you've actually MADE significant
    progress, but the boat is still tied to the dock and
    can't go anywhere yet.

    In fact, the boat won't move AT ALL until the very
    last knot is free.

    That's kind of what it's like building your marketing
    campaigns ... and actually, building an entire business

    First you've got to get your teaser ads right, so you
    can get people to come into "the store" (your site).

    Then you've got to get your store contents and layout
    right, so they'll see the right products and take them
    to the "register" (shopping cart).

    Then you've got to get your order process right so they'll
    actually take out their wallets and give you money.

    You've also got to have your merchant account in
    place so you can accept it, your customer service in place
    so you can fulfill and keep them happy.

    Of course, this all assumes you chose the right location
    (keywords), and went after the right kind of traffic in
    the first place.

    So here's the problem ...

    If all you're looking at is the dollars in the cash register
    at the end of the day, ... if there's nothing in there (or
    if it's not up to your expectations), you're NOT really
    correct to judge the whole process a failure.

    But this is what most marketers do. Sure we all have
    a profit motive, and this might be what counts in the
    end (though this can be argued too, I believe) ... but
    focussing squarely on the output ignores all the other
    success that may have occurred in the pipeline.

    You might have gotten the market & teasers right, but
    just be missing one key ingredient in terms of the
    store (page) layout ... or have your pricing just over
    the threshold of where it needs to be, ... or just
    missed the right wording at the checkout counter.

    The point is, without feedback, you just don't know.

    Now, we all know that the internet is a great vehicle
    for tracking and testing ... and that with enough
    fortitude you CAN set up visibility throughout your
    pipeline to help you debut it.

    But what most people do NOT know, is that it's also
    possible to set up research systems which mimic your
    pipeline ... systems which will pinpoint where you're
    likely to have trouble (and how to solve it) BEFORE
    you spend your time & money on building out your
    store in the first place. (And research systems which can
    more accurately suggest fixes to existing systems, rather
    than just pointing out where the problem is)

    So I'd like you to do TWO very important things for
    me right now Blackhatter ...

    The first is ... take a deep breath and examine your
    thoughts about YOUR business efforts to date. In
    particular, allow yourself to re-examine what you might
    have previously deemed a failure, and ask yourself
    "what ropes did I un-knot with that effort?" (Giving
    yourself credit starts a positive snowball process ...
    where you can build upon previous success ... but you
    can't do that if you don't allow yourself to recognize

    You make up the second point?
    • Thanks Thanks x 7
  2. landonwiggs

    landonwiggs Junior Member

    Jul 13, 2009
    Likes Received:
    Concert Security
    Phoenix, AZ
    good post man, my experience is i tend to move too quickly and not focus on one thing at a time.
  3. GTP_Smile

    GTP_Smile Registered Member

    Jun 15, 2009
    Likes Received:
    Focus, Daniel son!

    (landonwigg's avatar ..I couldn't resist). :biggrin1:

    Anyway, I somewhat agree. I'm starting to see my second point giving me a macro sense of what to do.
  4. true3000

    true3000 Regular Member

    Feb 10, 2009
    Likes Received:
    making money
    United States
    good post positive...i'd have to agree on a lot of it!
  5. choad

    choad Registered Member

    Dec 28, 2008
    Likes Received:
    for some reason i want to buy a boat now. weird ha?

    lol, jk. ty for the thread. will read it when im down because im not making any $ =P
  6. BigHustlah

    BigHustlah Power Member

    Mar 29, 2009
    Likes Received:
    in your inbox
    Good thread. For me, it's easy to get discouraged because being active on this forum constantly shows me how much of a rookie I am. I see/hear people all over making thousands per day on a pretty regular basis. I have made that much before, but only one day here, one day there. I can't do it consistently yet.

    But, given the fact that I'm only 4 months into IM, I have to take a step back, look at how new I am, and admit that I'm doing OK so far. Just make sure to keep learning, give yourself credit for what you HAVE done, and always shoot for bigger/more consistent/more automated earnings next month.