Got a site in the finance niche UK, kws are rocketing upwards for easier ones top30 for harder ones. What are your experiences of conversion rates for buyers intent low volume kws. For example something like: Low Apr personal loan 50pm Personal loan bad credit low Apr 30pm Best rates for bad credit unsecured loan 90pm Not real figures or kws but something similar to that. If I was at the top 3 what do you reckon the cr would be? Broad questions but approx ideas would be great.