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Your domain might be leaking rank power. [How to fix and get the most of your domain]

Discussion in 'Black Hat SEO' started by bmminc, May 12, 2016.

  1. bmminc

    bmminc Regular Member

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    Hey guys!

    I've answered this question a lot lately and I figured it was time to make a real post about it. Everyone talks about getting more backlinks, but never about making sure the backlinks you got are getting full use.

    When it comes to domain names some of you may know when you have a single domain, you actually get different versions of that domain automatically.

    Let me give you an example:
    Lets say you owned the domain "example.com"

    As far as backlinks go, people can type in things like http://example.com, or www.example.com

    Strangely enough, as "smart" as google is, it basically sees these as 2 different websites! Google officially states "canonical urls improve link and ranking signals for content available through multiple URL structures or via syndication".

    Here are some majestic stats on both of those domain variations:
    [​IMG]
    [​IMG]

    You can see the www version has a lot more backlinks, but the http version has a lot more trust and citation flow.

    If I was using this site to rank, I would probably choose the http version as my main site since it appears to have more ranking power.
    But, i'd like to make sure that the www version was also helping out my main site too! Having 7 million backlinks going to a second version of your site that competes with you isn't good. We need to consolidate everything.

    This is where canonical URLs come into play. Some of you may have seen this term, but not fully understood what it means or the power of it.
    The best way to reach our goal is with 301 redirects.

    You will want to do this server side, not with a .html page that redirects.
    Most domain hosts let you do this in your dashboard.
    Godaddy: https://www.godaddy.com/help/manually-forwarding-or-masking-your-domain-name-422
    Namecheap: https://www.namecheap.com/support/k...7/how-do-i-set-up-a-url-redirect-for-a-domain

    You can google for the other domain providers. You can also do this manually on most servers by changing your .htaccess if you are on an apache server (pretty common).
    .htaccess redirect: https://css-tricks.com/snippets/htaccess/301-redirects/


    When you do this, you may want to redirect multiple version of your site. All of the below variations of a domain name could be seen as its own site and you would then be competing with yourself.

    www.example.com
    http://example.com
    https://example.com
    http://home.example.com
    www.example.com/index.html


    As an added bonus note, if you purchase a domain somewhere, you may find they had an internal page with a lot more ranking power than the root of a domain.

    Example:
    "www.example.com/category/domains.html" may have more backlinks and trust flow in majesic than just plain old "www.example.com"
    In this case, you can actually use the redirect trick to point your domains.html page to your root domain, and gain some extra ranking juice.
    Now, if you plan on ranking "domains.html" you might not want to do this.

    There you have it. Hope someone gets some use out of this. Google can be a weird creature, and I have seen sites get some really nice boots after they canonized their urls.
     
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  2. topakins

    topakins Regular Member

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    Never ever thought of this before. Thanks!
     
  3. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    You can also use plugins like link juice keeper or backlinks saver to redirect the pages to the root.
     
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  4. bmminc

    bmminc Regular Member

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    Good idea. This really helps keep the 404 errors down too.
     
  5. radiant13

    radiant13 Power Member

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    Thanks for the easy to understand write up, op. Will implement on my sites asap...every little boost helps the battle to reach the top.
     
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  6. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Thanks for this post it seems something is true and I want to test it.

    How would you set this up in an htaccess file:
    www.example.com
    http://example.com
    https://example.com
    http://home.example.com
    www.example.com/index.html

    Do you have an sample that works, can get my work.

    Is the below the same as an 301 - I don't think so or??

     
    Last edited: May 13, 2016
  7. platinumcent

    platinumcent Regular Member

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    I have a doubt. When I type www.mysite.com, it itself gets redirected to http://. Why there is need to do it manually?
     
  8. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    thanks man for the info
     
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  9. WeWontBeAlone

    WeWontBeAlone Regular Member

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    What a cool idea, never thought of this. I do however, have a question.

    I've ran through 4 different domains for my site over the past 3 years, I'll give you an example:

    domain1 (First ever, most authority/backlinks)
    domain2 (Second ever, decent authority/backlinks)
    domain3 (third, didn't have it very long)
    domain4 (Current)

    Right now, I have the first three 301 redirect pointing to my 4th. I've seen some decent SEO results from this, but this topic is making me wonder, is it possible to 301 redirect both the domain url as well as the www domain url for extra SEO juice?

    Kind of confusing, I know.. and maybe I sound like a complete idiot but I'm trying to learn some things about SEO from BHW.

    Currently, I have my first domain 301 redirecting through .htaccess and the second two are 301 redirecting through godady Is there a way I can redirect both ww and the http version? Or will a 301 redirect cover both
     
  10. Ambitious12

    Ambitious12 Elite Member

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    Link juicer is good option,try this out for better result.
     
  11. JabbaTheHutt

    JabbaTheHutt Regular Member

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    Link Juice Keeper hasn't been updated for over 6 years. It's seems author hasn't been around for 2 years either. (I don't know if it need to updated but it kinda worries me). Backlinks Saver seems to be the better option.
    [h=2][/h]
     
  12. bmminc

    bmminc Regular Member

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    Open the htaccess file and put something like this in:
    Code:
    Redirect 301 / http://example.com/
    Then, in the header put something like this:
    Code:
    <link href="http://www.example.com/" rel="canonical" />

    Your browser will have a preference and will usually resolve to the http version, however we are talking about google listings.
    Google any term and look at the GREEN url on all the results google gives. Some will have www, others http, and others will just show rootdomain.com
    Google doesn't always assume that your http and www versions are the same site. If your highest ranking keywords show the http version, then i'd redirect all your other versions to that http version.

    I believe you would want to do something like this:
    Code:
    Redirect 301 / http://example.com/
    Redirect 301 / https://example.com/
    Redirect 301 / www.example.com/
    Redirect 301 / http://www.example.com/
     
  13. bmminc

    bmminc Regular Member

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    I just tried to test out link juice keeper and it was throwing up some errors with the most recent wordpress install, so yeah backlinks saver might be better.
     
  14. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    Instead of using a plugin to redirect 404 pages to homepage, just go into 404.php page of wordpress and add a few lines of code to redirect all not-found pages to homepage. Its more easy.
     
  15. bmminc

    bmminc Regular Member

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    This can work but some people find the plugin easier than adding code, but code is more efficient. This isn't a replacement for the original post though. This makes sure your broken links on your site get redirected, but doesn't do anything for your different domain variations :)
     
  16. Justkulboi

    Justkulboi Regular Member

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    Nice share bro... thanks
     
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  17. bmminc

    bmminc Regular Member

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    I'm working on some case studies. I just did this on a couple of my PBN domains and so far they shot up about 5 spots on average. Will see how they do and post results.
     
  18. drstew

    drstew Jr. VIP Jr. VIP

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