I just look up and take notes of this video: HTML: http://www.youtube.com/watch?v=sVQ8zciSyqc Which summarize the ESSENTIAL functions of HIGHLY EFFECTIVE EXECUTIONER, HUSTLER, ACHIEVERS you name it. (All this concepts can be find in the BIBLE of entrepreneur "7 Habits of HIghly effective people - Stephen Covey") Anyways in the video he explain you need to RADICALY FOCUS on your VITAL FEW.So I ask myself, as an SEO marketer in the PPC niche, what are my vital few ? Here are the step to create an AUTHORITY SITE in my niche: - Create a website tweak for PPC. CAN BE DELEGATE - Create content for this website. CAN BE DELEGATE - Optimize the website: ON&OFF page SEO for the articles and the pages. CANNOT BE DELEGATE - Put the ads on the website and optimize them. CANNOT BE DELEGATE So the VITAL FEW for an SEO marketer in the PPC niche is to: - Do the SEO ON & OFF page. - Add the ads on the website and optimize them. - Hire a web designer and a ghostwriters. Opinions and comments ?