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you get your client to the top and then they are like "we aren't getting sales here?"

Discussion in 'Black Hat SEO' started by turdface, Mar 3, 2017.

  1. turdface

    turdface Supreme Member

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    If you are doing SEO for someone and get them to the top but they're not getting leads, which is the best way to respond that SEO is not about making sales?

    Clearly they want you to fix this for them, but it's not really what you do. What do you say so they don't drop you as a consultant?
     
  2. cheva

    cheva Regular Member

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    tell them the truth that seo is about getting you infront of more people, if people are coming to your website and leaving there could be a problem with the user experience, maybe the website is not designed with conversion in mind. Maybe the prices are too high, maybe their users are not responsive enough to their sales pitch. As far as people are coming on their site because of your SEO services it mean you are succeeding in providing your service.
     
  3. nakamura

    nakamura Senior Member

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    Exactly same reason why they got no leads: No self-reflection.

    You can tell them: I brought you the traffic, but you have to sell your stuff by yourself.
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    This is the problem when amateurs take on clients.
    Seriously, if you had analysed the website, chosen the correct keywords, designed a funnel and identified possible traffic sources then they should have seen an increase in conversions.
    Part of your job is to advise the client, not just blindly build links and rank him for keywords he thinks he should be ranking for.
    You can charge extra for all those areas.
     
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  5. jfsinel07

    jfsinel07 Junior Member

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    Sometimes having no leads means bad product or the terms that they are currently on first page isn't really the ones that users are searching for.
    Maybe the keywords are not that competitive and has low search volume that isn't hard to rank for.
    Try analyzing your strategies and maybe do some keyword research on purchase intent terms related to your client's products or spy on its competitors and see what they are currently doing. Do a competitor research and try to mimic their strategy. You can also challenge your client and ask if what marketing channels are they getting sales from? Is it from Facebook? PPC? If so, maybe you can leverage something on those channels that are they key drivers for conversion.
     
  6. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Have they seen an increase in Traffic?
    Are you using a landing page?
    Does the landing page have a clear CTA?
    What is the bounce rate like?
     
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  7. Windmm

    Windmm Jr. VIP Jr. VIP

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    It's not your business. They asked you to bring them to the top and you did the job well.
     
  8. starki

    starki Power Member

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    That's a very narrow definition of SEO. Sure, if your contract is about ranking only, that's fine, but you are leaving a lot of money on the table if you can't and don't offer services like conversion and UX optimization, too. It's not rocket science, most of the time the reasons why a site doesn't convert are pretty obvious.

    @turdface: Did you do an upfront keyword analysis, e.g which terms competitors are ranking for, volumes, CPCs? How much did traffic increase? In general, I'd suggest a deep dive into analytics as a first step.
     
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  9. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    My best selling point is talking about holistic growth. Sure it sounds corny, but any client who is serious about building a brand will understand and appreciate when their SEO manager tells them they have reached "x number of potential customers this past month" (and it helps to have retargeting set up).

    But if you stress holistic growth, increased overall web visibility, ie you are on the right path, then at that point it involved turning the knobs a bit and finding more transactional keywords
     
  10. turdface

    turdface Supreme Member

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    Can you define holistic growth?
    Yes.
    No.
    No.
    Low.

    Analyzing their webpage compared to competitors' shows they are pretty similar. They're an advertising based company. It's your page that talks about them and there are blogs and case studies. The call to action is a form to fill out and a number. But that's what all the sites in this industry do.
     
  11. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Maybe they shouldn't.

    I'd be looking at what you can do to see why the visitors do not convert. Typically you charge for that sort of thing but you can offer that to them free of charge as a good will gesture.

    It won't take a lot of your time and would be a huge help.

    Alternatively you can offer to do some A/B testing for them for a fee but I'd be doing the freebie first.
     
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  12. KHer0

    KHer0 Supreme Member

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    Listen to B2B, in any place other than BHW you would have paid a lot of cash for such advice
     
  13. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    You need to analyse the traffic, look at where they are coming from, if it is organic then they are clicking but not finding what meets their needs. Definitely try split-testing some landing pages as suggested by @BassTrackerBoats
     
  14. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Odds are they either have a shitty website, or they asked to be ranked in terms that aren't good converting terms. Either way not your fault. Do hunters ask for a refund of their bullets if they miss the target?

    -ThopHayt
     
  15. tc2r

    tc2r Registered Member

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    They can't expect you to bring the traffic AND make the sales...
     
  16. NagacomesforU

    NagacomesforU Regular Member

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    Did you detail the boundaries of this project for them? Did you say hey my only job here is to bring your site on #1 in google nothing more? <- most likely you did not.

    As you say yourself, you're a consultant, do you even know what a consultant does?