Hi, I bought Yoast's Premium plugin for wordpress and configured everything. Now I don't really undestand how it works. IIt offers a couple of widgets like google maps or opening times. I haven't used them, yet when I check google's tool for structured data I get this (don't have enough posts to add screenshot): LocalBusiness WebSite which means that I don't really need any of Yoast's widgets and they're optional? I asked the support the same question and got two different answers: Thanks for your email. The Local SEO plugin specific widgets are optional. However, it is recommended to use them on your site to get the Local SEO plugin generated schema on your which will definitely give you a chance to get rank high in local search. Please let us know if you've any further questions. and Thanks for contacting the Yoast Support Team, we would be happy to help. We've checked your site and we found the following: The Google Structured Data Testing Tool is recognizing the structured data for LocalBusiness, which contains your business information. Your Geo Sitemap is working correctly. Given the above, we can say that the plugin is working correctly.___________ Does that mean that I don't really need any of Yoast's widgets after all? I read that it's good to embed google maps to rank better. Does it make any difference on which page I embed it (contact for example) or is it better to have it on the landing page?