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Yellow Pages vs Google for search. Who gets more traffic?

Discussion in 'Black Hat SEO' started by rodnice1, Feb 8, 2012.

  1. rodnice1

    rodnice1 Regular Member

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    I was recently thinking...If I needed a service in my city such as a plumber or dentist where would I look first? My first thought would be the yellow pages (online). I dont think I would go to Google and search for service + my city. How about you?

    The reason I thought of this is because it may be more cost effective for a business to pay about $50/month for a premium yellowpages listing than to pay for full SEO. Any thoughts?
     
  2. Getwhatchuwant

    Getwhatchuwant Elite Member

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    You really check the YP 1st?

    I dont think I have EVER checked the YP online except to scout for leads. Also the Google KW tool pretty much tells you how many ppl search for the term every month, there is little mystery to it, the accuracy "may" be in question but that is about all.
     
  3. rodnice1

    rodnice1 Regular Member

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    Yes,when I am looking for a service I need done by a local company I check YP online.
    I recently put a brand new business online and listed it in YP. It got several clicks from the YP in the first few days.
     
  4. krzysiekz

    krzysiekz Senior Member

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    No chance I am going to YP. It tells me literally NOTHING about the business, unless there is a link there to their website - in which case I would have likely found it in Google anyway.

    YP is not providing anyone value other than itself, and marginal value to it's advertisers. All is IMO.
     
  5. ejrussell

    ejrussell Regular Member

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    i actually have an online local business and I can tell you I get alot more leads from google local places then yellow pages. We are talking about something like a 30 to 1 ratio.
     
  6. DamageX

    DamageX Elite Member

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    That's gotta be a rhetorical question...
     
  7. iiaok

    iiaok Regular Member

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    Yeah, OP, you're in the minority.

    However, $50 / month to catch the leads that go there is obviously worth it. For any business, if they get 1-2 clients per year out of it, they're money ahead.
     
  8. hopon

    hopon Newbie

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    It sounds like the sales pitch that YP gave me when they were trying to get me to sign up!!