For those who didn't get the word, Yahoo has made official its acquisition of Tumblr: Code: http://venturebeat.com/2013/05/20/yahoos-mayer-were-committed-to-monetizing-tumblr/ "Yahoo CEO Marissa Mayer held a press conference today to flesh out more details about its $1.1 billion acquisition of blog platform Tumblr, which was confirmed yesterday after days of rumors. ?Tumblr prides itself on being a home for brands, established and emerging, we at Yahoo are all about brands,? Mayer said on the call. She also compared some of the more obvious talking points about the new companies, such as Tumblr skewing a much younger audience to Yahoo?s very aging populace. Yahoo has about 700 million to 1 billion users to Tumblr?s 300 million users, so there will be some spillover, but not in terms of how people are using these two services since both are very different. She also said eight of the top 10 most valuable brands are using Tumblr to promote themselves on Tumblr, which should continue in the future..."