So someone pretty much gave me a really good domain name in the realm of professional wrestling. Although wrestling is a merchandise heavy 'industry', with a strong revenue stream in tv rights and pay per views, can this be converted online? I mean, there are tons of "news" wrestling sites out there - so I ask my fellow BHW'ers for your humble opinion. What would you do with this site. Make it Amazon, related, do a little black hat and get some impulse buys? Turn it into a content site of some sort and generate some adsense? Or really "go in" and make it themed and do the white hat approach? And hope for adsense success? clickbank it? Maybe I don't know enough about the industry - although it seems to be a 'buzzing' industry with 'The Rock', Hulk Hogan, John Cena and Vince Mcmahon all viable search terms online - I'm just a little at a lost with how to actually make money with it. What do you think? Should I just give it away? domain was purchased in 2008. Thanks in advance for your input.