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WTF? Getting targeted traffic, but 0% CTR on my affiliate links

Discussion in 'Affiliate Programs' started by L337Acc, Oct 19, 2011.

  1. L337Acc

    L337Acc Newbie

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    Hey guys, long time lurker here.

    I have a review site where I am targeting certain products in the SERPS for reviews, i.e. "Product X Review" and "Buy Product X", and am getting pretty decent traffic.

    Also, the average time a user spends on my site is around 11 minutes, probably watching my video review and reading. Bounce rate seems to be around 50% (not sure how I can lower it given you cannot get more targeted than I am for these keywords).

    What is strange to me is that no one is clicking my affiliate text links/buttons...0...nada..zilch...

    Anyone else have this problem? Is it time to start stuffing cookies?
     
  2. shadowedsniper

    shadowedsniper Junior Member

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    Avg. visit length sounds abnormally long for a review page. How big is your sample size and are you excluding your own traffic from GA?

    A non-bounce would indicate that they are indeed clicking *somewhere* on your site. What pages are they looking at next?
     
  3. L337Acc

    L337Acc Newbie

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    The video's on my site are around 6 minutes long, and the write ups are usually between 1500-2300 words (right under the video). I'm thinking of installing clicktale to check out the browsing patterns (actually...I feel stupid for just realizing to do that).

    It appears that they are going back to the home page about 30-40% of the time, but I don't have too much content built yet.

    I fear that I may have a little to do with the skewing of GA, but thought that they are only tracking unique visits and not each time I verify changes.
     
  4. shadowedsniper

    shadowedsniper Junior Member

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    GA keeps a running tab on how long you look at your own site, even if its not counted as an additional unique visitor. It adds a new pageview every time you refresh. I bet you have a few of your own 20+ min visits that are completely throwing off your stats.

    Make a custom segment and get rid of your own traffic and then reanalyze.
     
    • Thanks Thanks x 1
  5. L337Acc

    L337Acc Newbie

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    Thanks, I'll keep that in mind. Strange thing, though - I rank for another keyword, but I haven't gotten around to putting any content on it other than a link/button with a brief description. The bounce rate is 80% but I'm getting more clicks than other pages with lots of content.... This just baffles me
     
  6. L337Acc

    L337Acc Newbie

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    Anyone else have any insight?
     
  7. saladfingers

    saladfingers Registered Member

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    My input: If you say you have a lot of traffic and an average time of 11 mins then maybe you should consider embedding your videos with videozer.com you can make money off people watching your videos ! They pay up to $25 per 1000 views so wouldn't hurt to be making a little extra from your site.
     
  8. L337Acc

    L337Acc Newbie

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    Hey G-S-T, I see you have PM'd me...unfortunately I cannot reply back because of my post count.
     
  9. L337Acc

    L337Acc Newbie

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    The only problem I have with that is that it's not exactly how I want to make my money... I am having the problem of people visiting my review page through organic search for the keyword "product x review" and not clicking my links, even though I have a huge review with links all over the place.
     
  10. flibbertigibbet

    flibbertigibbet Regular Member

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    Visitors can be really picky about what they want.

    There are lots of different review-style pages, but people respond to certain pages more than others. I'd ask you the url so it can be evaluated, but it looks like you can't PM....

    Make sure that you're highlighting the BENEFITS and RISKS of purchasing the product for the visitor. Even if the video states this, sometimes seeing the pros and cons of buying with bullet points on a page is MUCH more effective than a video.

    The shorter- and more "to the point" your review is, the better. Don't fill the page full of fluff. Give the visitors what they want.

    If they don't want to buy the product (depending on what it is), then see if it's available online for free. It sounds like it might be an ebook or something, right? If it is, you can download it and then re-upload it to medifire or something, but then put a content locer on it so they'll have to fill out an offer before they can get the product.

    That all depends on you though. If you feel comfortable putting up a content locker, I think that would be the best way to go.

    If you CAN'T get the product for free online somewhere, maybe you can do an email capture or something?
     
  11. saladfingers

    saladfingers Registered Member

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    You making money off people viewing your videos won't stop you from making money off other things, work on your ad placement and maybe change the banner to something more noticeable. Have you tried using a call to action for it? Tell the user what they should do and they will be more likely to do it.
     
  12. L337Acc

    L337Acc Newbie

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    Though I am very skeptical of showing my page, if you PM your email I can show you my page if you wish to have further discussions.
     
  13. L337Acc

    L337Acc Newbie

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    This is very true...However, I have installed Clicktale on my page and it appears that VERY FEW people actually watch the videos...
     
  14. shizat

    shizat Newbie

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    Focus on your call to action buttons and wording. Try out larger text, orange/ different colors, new styles of buttons. Your main goal is to tease the customer into wanting more information. If your review and sales copy is not professional maybe the customers are being put off or are looking for different aspects inside the product review.
     
  15. upl8t

    upl8t Regular Member

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    Are you actually tracking the clicks or relying on a network to report them to you? You should never pass traffic on to someone else without recording it first. If you have targetted traffic on a properly designed review site it should click through at a rate of 20 to 40% or more of visitors!!! Are you sure the links are working properly or the network is tracking them.